About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WILX:
WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters and the recipient of the Michigan Association of Broadcasters “Station of the Year” award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip “up north” for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!
Job Summary/Description:
WILX is seeking a Digital Sales Assistant to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The right candidate will be a quick learner, an excellent communicator, and highly organized. The ability to meet timely deadlines will be critical.
Duties/Responsibilities include (but are not limited to):
• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding the campaigns.
• Retain/Grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Reconcile digital revenue logs and monitor the digital internet lines report.
• Works closely with and maintains constant communication with Media Sales Executives.
• Build client proposals tailored to campaign objectives and station capabilities.
• Conduct digital research to support campaign planning and competitive analysis.
• Manage and update digital creative schedules across all campaigns.
• Monitor digital campaign pacing and performance to ensure successful and timely delivery.
• Optimize campaign creative assets to enhance performance and engagement.
• Other duties as assigned by Sales Managers.
