Marketing Specialist
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The Marketing Specialist is dedicated to executing projects that help meet business goals, generate leads, and increase brand recognition for Tyler solutions. The Marketing Specialist will work cross-functionally, assisting the vertical marketing team with a variety of projects, including project management, campaign planning, event coordination, and content development.
This is a hybrid role, 3 days in the office.
Location
Troy, Michigan
Travel
10-25%
Responsibilities
Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, tradeshows, and in-person touchpoints with clients and prospects
Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Provide lead generation or client outreach support at events, such as trade shows or conferences, including pre-show and on-site coordination where required
Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
Develop product knowledge and/or obtain product knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience
Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
Meet and communicate with team members, clients, and stakeholders via email, chat, phone/video call, or in-person discussion, including with people in other offices or remote locations
Qualifications
Bachelor's degree in a related field or equivalent experience
At least 3 years of marketing experience
An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows
Experience effectively managing a variety of marketing projects and timelines
Strong writing skills and experience
Knowledge of AP style
Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations
Technology/software industry and public sector experience preferred
Apply Online
Requisition Number:2025-6756
#LI-Hybrid
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [email protected] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
