Description
M3 Groupis a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website, M3 Group, to learn more about our company!
Position Summary:
The Social Media Strategist is responsible for planning, managing, and executing social media strategies across all major platforms, including Facebook, Instagram, LinkedIn, X, and TikTok. This role emphasizes both B2C and B2B engagement. The strategist will drive audience growth, engagement, and brand awareness for a wide range of clients through thoughtful content planning, community management, and performance analysis.
You will have deep knowledge of the major social platforms and experience managing multiple accounts-preferably in an agency environment. At M3 Group, you'll collaborate with internal teams and clients across a variety of industries to develop compelling social strategies tailored to each client's goals. A strong understanding of target audiences, platform nuances, and best practices is essential.
As the social media strategist, your mission is to create intentional, strategic, and effective social plans that foster community, conversation, and client success. You'll be expected to own your work, think proactively, and thrive in a fast-paced, multi-client environment.
Work Arrangement:This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Troy office.
Schedule:Monday - Friday 8:30am-5:00pm ET
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Compensation & Benefits:
Salary: $61,000+ dependent on experience
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
401(k) with Company Match
6 Weeks of Paid Parental Leave
Essential Duties and Responsibilities:
Planning and executing social media strategies tailored to individual client goals and target audiences
Managing community engagement, including monitoring and responding to comments, messages, and mentions
Staying ahead of social trends, tools, and changes to proactively optimize content and strategies
Creating and maintaining posting calendars for multiple client accounts
Collaborating with internal teams to align social strategies to content needs, campaigns, and client updates
Compiling and analyzing monthly performance reports
Applying reporting insights to strategies to further develop recommendations
Presenting insights and recommendations to clients to further develop social media relationships
All other duties as assigned
Knowledge, Skills, and Abilities Required
High school diploma or equivalent required.
Minimum of five years of professional social media experience; B2C and B2B experience preferred
Bachelor's degree in marketing, or communications, or advertising or related field preferred or work experience of 5 or more years in agency social media roles
Proven ability to manage multiple social media accounts simultaneously (agency experience strongly preferred)
Strong interpersonal and client communication skills
Excellent writing, editing, and storytelling abilities across digital platforms
Deep understanding of platform-specific best practices and social media trends
Deep understanding of social media analytics
Detail-oriented, highly organized, and comfortable working in a fast-paced environment
Ability to prioritize tasks, manage multiple projects, and meet tight deadlines
Proficient in Microsoft Office and social media scheduling/reporting tools
Physical Demands & Work Environment:
May be required to remain in a stationary position for an extended period of time.
Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
Ability to travel to/from appointments as required.
This position is able to work in hybrid or onsite working arrangements.
Disclaimer:
Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
MSUFCU is an affirmative-action, equal-opportunity employer.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Qualifications
Education
Bachelors (preferred)
High School (required)
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
