Description
Position Summary:
As a Social Media Marketing Intern, you will have the opportunity to develop your skills in social media strategy, content creation, and data analysis. You'll gain hands-on experience working with internal and external teams to execute and refine social media campaigns, enhance brand engagement, and support external communications. You'll also collaborate closely with the Marketing, Digital, and Creative Services teams, gaining valuable insights into the corporate environment and culture while contributing to real-world marketing campaigns.
The MSUFCU Internship Program is designed to support interns in developing career readiness competencies as defined by NACE. Throughout the internship program, interns will gain hands-on experience and enhance essential skills that prepare them for success and career growth. Interns will have the opportunity to develop competencies in career and self-development, communication, critical thinking, equity and inclusion, leadership, professionalism, teamwork, and technology.
Work Location:Onsite or Hybrid; MSUFCU Headquarters campus in East Lansing, MI
Work Schedule:Part-time approximately 15-25 hours during MSUFCU business hours (8:30am-5:00pm Monday-Friday). A schedule will be determined around the intern's class schedule. Occasional assignments to work at special events during evenings and weekends.
Paid Hourly Internship: $16+/hour dependent on experience
Duration: Fall Semester beginning August 20th, with potential to continue into future semesters
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Essential Duties and Responsibilities:
Assist in creating and scheduling social media content across various platforms (Instagram, Facebook, LinkedIn, TikTok), ensuring alignment with the content calendar and brand standards.
Support social media advertising efforts by assisting with campaign planning, execution, and performance tracking.
Monitor and engage with social media audiences by responding to comments and messages, fostering positive community engagement.
Help track and report social media metrics such as engagement, reach, impressions, and provide insights for campaign optimizations.
Collaborate with the Marketing and Communications team to support the content calendar for blog posts, newsletters, and external publications and campaigns.
Proofread and review social media copy and external communication materials to ensure consistent branding and accuracy.
Assist with content creation, including graphics, short videos, and post copy, using design tools like Canva or Adobe Spark.
Stay up-to-date on the latest social media trends and suggest innovative content ideas and platform strategies.
Participate in cross-departmental collaborations to align social media content with broader marketing campaigns and organizational goals.
Represent MSUFCU at campus and community events by engaging with members and promoting the credit union's brand and services.
Support various special projects and programs as needed, ensuring tasks are completed on time and meet quality standards.Ensures that all materials comply with federal, state and local regulations and legal requirements
Perform other duties and assist other employees, as assigned
Knowledge, Skills, and Abilities Required:
High school diploma required.
Actively pursuing an Associate or Bachelor's degree in digital marketing, marketing, communications, public relations, journalism, or a related field.
Excellent understanding of social media platforms (Instagram, Facebook, LinkedIn, TikTok) and trends.
Proficient in using tools like M365 and social media scheduling platforms (Sprout Social, etc.).
Strong verbal and written communication skills, with attention to detail and accuracy.
Experience with content creation tools (e.g., Canva, Adobe Spark) preferred.
Demonstrated ability to work collaboratively in a team environment and take initiative.
Strong organizational skills, with the ability to prioritize tasks and meet deadlines.
Willingness to attend events outside of normal working hours, as needed.
Comfortable with public speaking and engaging with members and community stakeholders.
Willingness to seek continuous learning opportunities and adapt to feedback.
Creativity, innovation, and a proactive approach to problem-solving.
High level of integrity and professionalism, committed to producing quality work.
Physical Demands and Work Environment:
May be required to remain in a stationary position for an extended period of time.
Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
Occasionally needs to move about inside of office area
Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
This position is able to work in hybrid or onsite working arrangements.
Disclaimer:
Please note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
MSUFCU is an affirmative-action, equal-opportunity employer.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
