Position Details
Position Location: Dearborn, MI
Department: Marketing
Reports To: Sr. Manager, Brand Creative Content
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Summary
The Lead Digital Copywriter position is responsible for creating full-funnel copy across all D2C channels while leading the messaging for Carhartt Reworked, the recommerce initiative started in 2023. This position works closely with cross-functional partners in the Marketing and Social teams to deliver best-in-class work on-time, on budget, and always on-brand.
Responsibilities
Serve as lead copywriter on Carhartt Reworked, creating messaging for all channels including Reworked.Carhartt.com, email, retail, paid social, DR, and PMAX.
Create copy for Carhartt brand-side D2C monthly full-funnel messaging needs.
Develop messaging for internal communication needs.
Maintain consistency of brand tone and voice across all D2C channels and between the Carhartt and Carhartt Reworked brands to ensure alignment at every touchpoint.
Collaborate with cross-functional partners to better understand the business challenges and goals to help inform messaging while providing input on messaging strategy and briefs.
Concept and help produce larger seasonal brand and product campaigns.
Present creative work to Marketing, Media, Product, and Leadership.
Work with internal and external agency partners to deliver consistent and efficient results on time and on budget.?
Fearlessly defend the Carhartt brand voice while adhering to and enforcing brand standards and guidelines.
Remain current on all advertising, social, and cultural trends and how it may affect future creative.
Mentor junior and mid-level creatives.
Education
Bachelor's degree or Portfolio School in communications, marketing, advertising, or related discipline or equivalent years of work experience may be considered in lieu of degree.
Required Skills and Experience
8+ years of advertising/marketing copywriting experience across all digital media platforms. Ideal candidate has previous experience writing for both the ecommerce and retail spaces.
Strong creative portfolio with fully-integrated campaign work – examples of full-funnel D2C messaging a plus.
Excellent communication, organizational, and problem-solving skills, thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines.
Team player with willingness to pitch-in on occasional quick-turn assignments and unforeseen needs.
Stay up-to-date on news, trends, and other issues related to all social media channels.
Working Conditions
Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required.
Willing to work some weekends if necessary.
National travel required (up to 20%).
This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
Carhartt is a tobacco free workplace.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
