ESSENTIAL QUALIFICATIONS:
EDUCATION: Bachelor’s degree in Business, Marketing, Communications or related field.
CREDENTIALS/LICENSURE: None
MINIMUM EXPERIENCE: Five years’ marketing and communications experience preferred, including project management and communication strategies. Preferred experience in medical group practices, healthcare systems or other health-related areas.
POSITION REQUIREMENTS (ABILITIES & SKILLS):
- Ability to effectively lead multiple brand marketing and communications projects providing measurable results.
- Displays confidence in self and others; inspires and motivates others to perform well.
- Maintains familiarity with IHA priorities in order to convey agreed upon message. Understands business implications of decisions; demonstrates knowledge of market and competition; aligns work with strategic goals.
- Knowledge of brand positioning and strategy.
- Strong communication skills in both written and verbal forms, including editing and proper phone etiquette. Ability to speak before groups of people, either in-person or virtually.
- Knowledge of SEO, marketing principles and law related to position responsibilities.
- Understands organization’s strengths and weaknesses; analyzes market and competition, identifies external threats and opportunities; adapts strategy to changing conditions.
- Ability to synthesize complex or diverse information; collects and researches data.
- Project management skills to coordinate projects and direct project team activities.
- Ability to manage multiple projects simultaneously and independently under challenging deadlines.
- Sufficient knowledge of mathematics.
- Proficient in operating a standard desktop and Windows-based computer system, including but not limited to, marketing software, Microsoft Project, Microsoft Office, Outlook, intranet and computer navigation. Ability to use other software as required while performing the essential functions of the job.
- A wide degree of creativity and latitude is expected. Displays original thinking and creativity; meets challenges with resourcefulness; develops innovative approaches and ideas.
- Ability to exercise sound judgement, strategic and problem-solving skills to develop strategies to achieve organizational goals.
- Ability to identify ways to improve and promote quality.
- Ability to work collaboratively in a team-oriented environment; displays courteous and friendly demeanor.
- Ability to work effectively with various levels of organizational members and diverse populations including IHA leadership and staff, IHA Committee members, providers, health plan representatives, community leaders, local media outlets, marketing/advertising vendors, patients, family members and guests.
- Ability to cross-train in other areas of department in order to achieve smooth flow of all operations.
- Good organizational and time management skills to effectively juggle multiple priorities and time constraints.
- Ability to handle patient and organizational information in a confidential manner.
- Ability to travel/drive to other office/practice sites and meeting and training locations.
- Successful completion of IHA competency-based program within introductory and training period.
- Sufficient knowledge of medical terminology to perform responsibilities.
MINIMUM PHYSICAL EXPECTATIONS:
- Physical activity that often requires keyboarding, filing and phone work.
- Physical activity that often requires extensive time working on a computer.
- Physical activity that sometimes requires walking, standing, bending, stooping, reaching, and/or twisting.
- Physical activity that sometimes requires lifting, pushing and/or pulling up to 50 lbs.
- Specific vision abilities required include close vision, depth perception, peripheral vision and the ability to adjust and focus.
- Manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.
- Must hear and speak well enough to conduct business over the telephone or face to face for long periods of time in English.
MINIMUM ENVIRONMENTAL EXPECTATIONS:
This job operates in a typical office environment which involves frequent interruptions and significant interaction with people which can be stressful at times.
