* Act as voice of email team with benchmarks and best in class solutions. * Provide guidance and training to the other email developers. * Interact with other team members as well as campaign teams to build and execute emails and email journeys appropriately. * Ensure all emails are tracked, approved, and saved in accordance with email audit. * Brainstorm and draft journeys for SME reviews, build the journey within the Salesforce tool, build/create, and embed assets, test, and launch the campaign to ensure a successful project launch. * Oversee email box and assign work to appropriate team members and ensure timely deployment. * Monitor deadlines and provide appropriate counsel when necessary to discuss the job, answer questions, and ensure the correct email is sent to the correct audience within the agreed upon timeframe. * Responsible to create and deploy emails-including planning, testing, evaluating, and reporting metrics. * Develop and analyze emails and email campaigns that support business objectives while ensuring messages are sent on time, in proper formats and templates to the correct audiences. * Ensure that emails comply with organizational standards, email marketing best practices and CAN-Spam laws. * Test email messages to ensure proper formats and templates are utilized and adaptable to various electronic devices. Departmental Preferences: * Advanced verbal, written communication and interpersonal skills * Must have a strong working knowledge of coding emails for mobile and desktop devices using data languages such as HTML and basic CSS and high-level knowledge of our Salesforce CRM tool. * Email development and delivery lead on journey campaigns. * Provide strategic input and decision making into all Salesforce engagement projects for Member, Customer, Agent and Provider business units. QUALIFICATIONS * Bachelor's degree in related field is required. * Five (5) years of related work experience is required. * Previous experience with Salesforce, Email Studio, Content Builder, Journey Builder, Adobe Creative Suite and Experience Manager, AMP script, Litmus and/or related software tools and programs is required. * Advanced verbal, written communication, and interpersonal skills. * Working knowledge of coding emails for mobile and desktop devices, using data languages such as HTML and basic CSS. * Advanced knowledge of Salesforce tool, HTML coding of emails and basic CSS. * Ability to test and troubleshoot for Salesforce journeys and to educate and influence stakeholders while handling multiple priorities and meeting deadlines. * Working knowledge of email formats and templates compatible for various electronic devices. * Ability to interact with multiple stakeholders to organize email campaigns. * Ability to educate and influence stakeholders through emails and email campaigns. * Ability to problem-solve and resolve issues.
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