Job Details

Position Type: Full-Time
Work Environment: Remote
Location: Wackerly Branch, Midland, MI 48640, with additional location flexibility

Job Details

Are you a leader who thrives in a remote environment and cultivates an empowering culture of purpose, belonging, and joy? Do you have a passion for member engagement and helping people achieve financial wellness? Are you an innovative thinker who embraces technology to improve service and streamline experiences? Members First Credit Union is seeking an experienced eBranch Leader in Michigan. Apply today and join us in our mission to encourage a better tomorrow!

We strive to create an atmosphere of belonging with no judgment, just opportunity. We are interconnected to each other, and when we embrace our true authentic selves, we are stronger. We will empower you to be the best version of yourself while helping you to flourish in work and life. Come join us to help create thriving communities!

Position: eBranch Leader I

Employment Status: Grade 11 / Exempt

Reports to: Branch Operations Director

Position Overview

The primary purpose of this position is to assist Members First Credit Union to deliver on its mission, vision, and brand promise. You will do this by living out our core values in every service contact to both internal and external members. At the heart of our Employee Value Proposition lies the belief in purpose, belonging, and joy, fostering a culture where every team member feels invested and encouraged to make a meaningful impact in the lives of others.

Essential Duties

• Create a positive, empowering environment for team success and professional growth

• Lead an eBranch team passionate about member engagement and continuous improvement

• Enhance member experience through reliable digital services, increasing product usage and retention

• Remain knowledgeable on financial technology innovation and evolving member needs

• Supervise daily eBranch operations, including lending and new accounts

• Deliver on the Credit Union’s service promises

• Successfully obtain Certified Credit Union Financial Counselor (CCUFC) designation within first year

Duties and Responsibilities

• Lead and develop the eBranch team, including interviewing, scheduling, employee records, and performance management

• Maintain compliance with policies, regulations, and operational guidelines

• Coach team members in effective sales skills and member solutions

• Deliver and present eBranch performance scorecards and strategic goals

• Develop future-forward eBranch strategies aligned with the credit union’s mission

• Collaborate with IT for technology alignment and system efficiency

• Work with Marketing to maximize the impact of promotions through digital channels

• Oversee eCommerce platforms ensuring a seamless, in-branch-like experience online

• Manage vendor relationships and support product rollouts

• Analyze available data sources for performance monitoring and improvement

• Integrate eBranch services with member experience initiatives and training efforts

• Build strong internal and external relationships for product success

• Develop and regularly update virtual service policies and procedures

• Perform cost/benefit analyses for projects and performance plans

• Attend and report on educational opportunities

Community Relations

• Engage with the community through events and professional development

• Network to enhance personal, professional, and credit union growth

• Seek partnership opportunities to raise awareness of the Credit Union

Member Relationship Building

• Coach team members to build strong relationships with current and new members

• Oversee member onboarding and education processes

• Support members in finding the best financial solutions

Opening New Accounts

• Explain products and services thoroughly to members

• Oversee auditing processes for new accounts

• Prepare adverse action letters for denied applications

• Maintain knowledge of IRA laws and paperwork requirements

Lending Responsibilities

• Identify additional product and service needs for members

• Review, process, and make decisions on loan applications

• Follow procedures for loan application completion and documentation

• Prepare adverse action letters for denied loans as necessary

Qualifications and Expectations

• Ability to work autonomously and positively influence team members

• Motivates others, fosters cooperation, and manages multiple projects

• Highly organized and detail-oriented

• Excellent interpersonal, verbal, and written communication skills

• Demonstrates professionalism, confidentiality, and decision-making confidence

• Strong problem-solving and analytical skills

• Flexible with work hours and locations as needed

• Must attain Financial Counselor Certification (CCUFC) and State of Michigan Credit Producers License within six months

• Effectively apply and maintain financial counseling concepts through FiCEP certification

Physical Requirements

• Ability to move or transport up to 25 pounds

• Able to remain stationary for 2–4 hours at a time

Work Environment

• Maintain a neat and orderly work area

• Routinely disinfect workspaces (phones, desks, electronic equipment)

• Ensure confidentiality of sensitive information

Education and Experience

• Minimum high school graduate or equivalent

• 1-3 years of management, leadership, or supervisory experience

• 1-3 years of loan processing experience

• 1-3 years of credit union or banking experience

• Proficient in Microsoft Word, Excel, and Outlook

Qualifications

Education

• Required: High School or better

Experience

• Required:

  • 1–3 years of Credit Union and/or Banking Experience

  • 1–3 years of Loan Processing Experience

  • 1–3 years of Management, Leadership, or Supervisory Experience

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.