| Position Title: | CRM and Communication Coordinator | |
| Location: | Big Rapids (Main Campus) | |
| Department: | 61000 - Enrollment Services | |
| Advertised Salary: | $58,000-$60,000. Salary commensurate with education, experiences and other requirements. | |
Benefits:
| Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position. Admin / Admin Temp Benefit Plans | |
| FLSA: | Non-Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | Just Cause | |
| Summary of Position: | Under the supervision of the Manager of Enrollment Technical Services (or designee), the position will be responsible for configuration, maintenance, testing, and support of the Customer Relationship Management (CRM) platform to successfully meet university enrollment goals. This includes; serving as the liaison with campus constituents, training, forming relationships, and expanding the use of the current CRM.
The position will also provide support for additional Enrollment Services processes. | |
| Position Type: | Staff | |
| Required Education: | Bachelor’s degree in Information Technology, Information Systems, Business Management or related field. | |
| Required Work Experience: | Experience in data analytics, report writing, and data hygiene. | |
| Required Licenses and Certifications: | | |
| Physical Demands: | - Office Environment
- Reaching
- Sitting
- Twisting
- Pulling/Pushing
- Repetitive movement
| |
| Additional Education/Experiences to be Considered: | Master’s degree in Technology, Information Systems, Business Management or related field.
Experience in SQL or SOQL.
Experience working with SLATE.
Experience in a higher education setting. | |
| Essential Duties/Responsibilities: | Support the strategy of new student enrollment projections by routinely analyzing data to inform adjustments of recruitment strategies and integrated marketing plans.
Responsible for building rules and queries that drive Enrollment Services Communications.
Assist in leading and organizing training sessions in the effective and creative uses of the CRM, both inside and outside, of Enrollment Services.
Meet regularly with departmental communications liaisons and other campus partners to plan, collaborate, and execute ES communication and CRM projects.
Operationalize continual and annual cycle preparation including updates to all system rules, testing, and implementation of updates to all processes handled within the CRM.
Initiate, plan, and monitor projects for CRM process improvements and make high level decisions when necessary.
Provide technical support for the areas of applications, event management, queries, reports, document management, communications, and data uploads.
Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working relationships with students, faculty, staff, and community members.
Support, promote, and develop university student enrollment and retention initiatives.
Work closely and effectively with outside vendors/consultants during implementation or troubleshooting potential issues with the CRM.
Meticulously document, manage, and test projects involving transfer of secure information to, and from, third party via SFTP.
Ensure integration of admissions data between systems (Marketing Cloud, Axiom, EAB, and Ellucian Banner – including Self-Service and BDMS.
Analyze potential data issues to ensure accuracy going forward.
Communicate with members of CRM team and outside departments about their needs to help support initiatives and successes.
Provide back up and support for additional enterprise applications and/or Enrollment Services processes.
Any other duties assigned within the position classification area. | |
| Marginal Duties/Responsibilities: | | |
| Skills and Abilities: | Make appropriate
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