Do you enjoy working and collaborating across teams and driving marketing strategies? Do you have experience crafting value propositions and supporting sales teams?
We are seeking a dynamic and experienced Product Marketing Manager to drive the marketing strategy and execution for our Tax & Trade portfolio. This role will be responsible for both inbound and outbound product marketing activities, encompassing market analysis, product positioning, messaging, go-to-market strategy, and sales enablement. The Product Marketing Manager will play a critical role in driving product awareness, adoption, and revenue growth.
About the Role
In this opportunity as a Product Marketing Manager, your responsibilities will include:
Market and Customer Insights:Conduct market research, competitive analysis, and customer interviews to identify market opportunities and customer needs. Distill key insights and trends to inform product strategy and marketing plans.
Product Positioning and Messaging:Develop compelling value propositions and messaging that differentiate our solutions in the market. Ensure consistent messaging across all marketing channels.
Go-to-Market Strategy:Define and execute comprehensive go-to-market plans for new product launches and major releases, working closely with product management, sales, and marketing teams.
Sales Enablement:Create high-impact sales tools and training materials to enable the sales team to effectively communicate the value of our solutions. Examples include sell sheets, web pages, videos, competitive battlecards, and pitch decks.
Product Launch:Act as a key driver for new product launches and releases, managing launch calls and delivering channel enablement tools.
Marketing Program Development:Develop and execute product marketing programs and initiatives to generate product awareness, customer engagement, and lead generation.
Content Creation:Create engaging and informative content, including blog posts, webinars, case studies, and white papers.
Cross-functional Collaboration:Work closely with internal teams, including product management, sales, marketing, and customer success, to align on product strategy and marketing execution.
Performance Measurement:Track and analyze the performance of product marketing initiatives and make data-driven recommendations for optimization.
Customer Advisory Boards:Support and/or lead Customer Advisory Boards, sharing feedback and insights to improve the overall customer experience.
Event Support:Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences.
About You
You're a fit for the role of Product Marketing Manager if your background includes:
Bachelor's degree in marketing, business, or a related field.
5+ years of marketing and/or consulting experience.
Experience with messaging complex solutions.
Proven ability to develop and execute successful go-to-market strategies.
Strong understanding of product marketing principles and best practices.
Excellent written and verbal communication skills.
Demonstrated ability to work cross-functionally and influence stakeholders.
Data-driven decision-maker with strong analytical skills.
Experience in Financial Services/ B2B SAAS is a plus.
Creative thinker with the ability to develop innovative marketing programs.
Experience working with sales channels and supporting them through commercial and customer growth programs.
Ability to thrive in a fast-paced, dynamic environment.
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What's in it For You?
Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and... For full info follow application link.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
