The Director of Digital Strategy is a pivotal role focused on crafting and executing comprehensive digital strategies to enhance customer acquisition and engagement. This position involves translating business needs into targeted digital experiences by segment and sub-segment, aiming to boost growth while reducing costs. The director collaborates closely with segment stakeholders, product management, technology, and marketing teams to implement and optimize digital solutions that meet customer needs and drive sales. A key responsibility is to define and utilize measurement benchmarks and KPIs to monitor the effectiveness of digital programs, ensuring continuous performance improvement and alignment with business objectives.
The role requires a strategic thinker with a deep understanding of ecommerce, digital marketing, and technology trends, capable of synthesizing data into actionable strategies. The director must effectively manage relationships with key stakeholders, facilitating communication and collaboration to identify commonalities and define scalable enterprise solutions. This includes developing and managing project timelines, roadmaps, and business cases, as well as advising senior stakeholders to ensure project success. With a commitment to diversity and equal opportunity, the director will operate in a global context, leveraging diverse perspectives to drive digital transformation and achieve business goals.
About the Role
In this opportunity as Director of Digital Strategy, you will:
Develop global digital strategies in partnership with segment stakeholders, tech teams, and digital team; leverage internal data, stakeholder input, business priorities and industry best practices
Collaborate closely with product management, technology, marketing, and segment digital teams to build, launch, operate and optimize digital solutions
Define measurement benchmarks and utilize metrics to be used in driving, defining, and prioritizing project goals and solutions as well as measuring the ongoing success and optimization
Develop and manage project timelines, roadmaps, milestones, business cases and accountabilities
Create and manage relationships with key business stakeholders to develop strategy and support build and operate phases in a consulting capacity
Manage meetings with senior stakeholders; advise stakeholders at all levels to ensure project success including post-project review sessions for lessons learned and process improvements
Facilitate communication and collaboration across the businesses to identify commonalities in strategies and identifying and defining extensible enterprise solutions where applicable
Define, refine, and communicate the company-wide digital strategy to stakeholders of all levels
Key deliverables:
Holistic digital strategy by segment, sub-segment that will drive increased sales
Successful new journey, experience, product, feature enhancement initiatives for priority segments
Defined KPIs to measure impact of new digital programs and strategies
About You
You're a fit for the role of Director of Digital Strategy if your background includes:
10 - 12+ years of experience required, with demonstrated abilities and accomplishments in the online space in e-commerce, digital marketing, and/or technology
Bachelors degree required
Experience in audience segmentation and targeting
Strong strategic thinker able to synthesize large amounts of data into digestible, practical strategies & tactics
Digital-savvy and informed on innovations, trends and technologies in the digital space; expert understanding of the best approach to implement new strategies that impact outcomes and drive digital transformations
Deep experience in creation, execution of online and mobile strategies, and growing/operating online platform
Data-driven decision-maker, with strong analytical skills and experience driving the creation of KPIs for senior executives
Open-minded individual with flexible, open operating style, and a natural consultative approach that gains the trust and respect of individuals at all levels
Excellent verbal and written communication skills; detail orientation and excellent follow-through
Strong cross-functional team management skills; ability to manage multiple projects and priorities at once
Ability to present to and influence senior leadership team
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What's in it For You?
Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you'll be prepared to grow, lead, and thrive in an AI-enabled future. This includes:
Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Flexibility & Work-Life Balance:Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from... For full info follow application link.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
