Job Details

Position Type: Full-Time
Work Environment: Hybrid (3 days in-office)
Location: Wackerly Branch, Midland, MI 48640, USA

Job Details

Do you find joy in developing and managing website content, email campaigns, and piloting marketing initiatives? Does amplifying brand awareness across multiple communities energize you? Members First Credit Union is seeking a Marketing Specialist who can work independently and thrives in a fast-paced, collaborative environment. Bring your creativity to life in a welcoming atmosphere that values teamwork and innovation. Apply today and join our vibrant team!

We strive to create an atmosphere of belonging with no judgment, just opportunity. We are interconnected to each other, and when we embrace our true authentic selves, we are stronger. We will empower you to be the best version of yourself while helping you to flourish in work and life. Come join us to help create thriving communities!

Position: Marketing Specialist I

Employment Status: Grade 7 / Non-Exempt

Reports to: Marketing Leader

Position Overview

The primary purpose of this position is to assist Members First Credit Union to deliver on its mission, vision, and brand promise. You will do this by living out our core values in every service contact to both internal and external members. At the heart of our Employee Value Proposition lies the belief in purpose, belonging, and joy, fostering a culture where every team member feels invested and encouraged to make a meaningful impact in the lives of others.

Essential Duties

• Assist with marketing initiatives, projects, and campaigns—both digital and traditional—to promote and build brand awareness of the credit union and its products/services

• Assist with developing and managing website content

• Build email campaigns and marketing automation to support member journey mapping

• Provide insights to team members and offer solutions to increase member engagement

• Successfully obtain Certified Credit Union Financial Counselor (CCUFC) designation through America's Credit Unions within the first year of employment

Duties and Responsibilities

• Create and revise marketing content including writing, design, and multimedia editing

• Support in managing TV screen marketing and phone messaging through Works24 vendor

• Develop and monitor social media content; respond to community engagement and comments

• Update branch digital signage with current marketing messages

• Conduct marketing research as needed

• Design print and digital creative content using Adobe Creative Suite and/or Canva

• Capture and curate visual content (photos and videos) from branches and community events

• Update website content, including rates and page layout

• Write and share blog content relevant to member and community interests

• Support youth program content development

• Participate in community events and outreach efforts

• Other duties and projects as assigned

Qualifications and Expectations

• Act as a brand and culture advocate at all times

• Demonstrate strong organizational skills, initiative, and ability to manage workload independently

• Engage enthusiastically in community events

• Collaborate well across departments and levels of the organization

• Social media proficiency and content creation expertise

• Strong communication and presentation skills

• Exceptional attention to detail

• Stay informed about web trends, best practices, and emerging marketing technologies

• Willing to work evenings and weekends as needed

• Apply and maintain financial counseling concepts learned through CCUFC certification

Physical Requirements

• Ability to move or transport up to 25 pounds

• Able to remain stationary for 2–4 hours at a time

Work Environment

• Maintain a neat and organized work area

• Routinely clean and disinfect personal and shared equipment/workspaces

• Safeguard confidential information by securing sensitive materials when away from your desk

Education and Experience

• Associate degree required; preference given to candidates with a bachelor's degree

• 1–2 years of related professional marketing experience required

• Proficiency in Microsoft Word, Excel, Outlook, Adobe Creative Suite and/or Canva

• Basic knowledge of HTML and website content management systems (CMS)

• Strong ability to manage multiple projects and prioritize effectively

Qualifications

Education

• Required: Associate Degree or better

Experience

• Required: 1–2 years of related professional marketing experience

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or otherwise discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees with access to compensation information of others as part of their essential duties may not disclose such information unless (a) in response to a formal complaint or charge, (b) in furtherance of an investigation or legal proceeding, or (c) in compliance with legal obligations. 41 CFR 60-1.35(c)