Description
Position Summary:
Under general supervision, but in compliance with established policies and procedures, defines and executes integrated marketing campaigns and tactics to increase sales and revenue. Utilizes data to create campaign plans and new initiative overviews (offer, target, strategy, timing, goals) for campaigns. Attends project meetings with internal partners and/or established project teams and collaborates with business units to understand business objectives and transform those objectives into marketing strategy.
Work Arrangement - This position is a hybrid role with a combination of working both onsite at the Headquarters building in East Lansing and remotely. A schedule of expected onsite and remote work days will be discussed during the interview process.
Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Compensation & Benefits:
Salary Range: $61,029 - $88,492+, dependent on experience
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
401(k) with an immediate 2:1 Match
Tuition Reimbursement
Up to 12 Weeks of Paid Parental Leave
Essential Duties and Responsibilities:
Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
Transforms business objectives into marketing strategy and resulting successful tactics
Plans and writes marketing content to ensure a successful promotion and increased product usage
Proofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' work
Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
Creates Campaign Plans and new initiative overview documents
Collaborates closely with Creative Services department on the development of marketing materials
Maintains and reports on results and expenses for each marketing campaign conducted
Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends
Plays supporting role in product/service review, refresh, and bundling
Coordinates special projects and programs to ensure success of the products/services/projects/programs
Uploads current marketing content such as promotions and campaigns to the intranet
Collaborates closely with Digital Marketing and Corporate Communications departments to ensure integrated marketing campaigns
Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
Using assets provided by Creative Services department, designs limited marketing materials
Provides timely and appropriate reports and communications to VP of Marketing and Communications and Marketing Campaign Manager
Communicates effectively across Community Impact division and throughout the Credit Union
Works closely with marketing vendors and partners to ensure on-time campaign launches
Represents the Credit Union at events on campus and in the community to promote products and services
Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and laws
Responds to staff and member questions regarding marketing promotions
Ensures that all materials comply with federal, state and local regulations and legal requirements
Maintains the confidentiality of sensitive member, team member, and other corporate information
Actively engages in continuous improvement activities
Acts as sole lead on new projects
Works directly with other departments to lead product changes/introductions
Ability to lead a proofreading team
Works efficiently to produce a high-volume of error-free work
Assists with training of new team members
Performs other duties and assists other employees as assigned
Knowledge, Skills, and Abilities Required
Bachelor's Degree in marketing, communications, public relations, business, or related major required
Work requires comprehensive understanding of marketing funnel and concepts, as well as graphic design
Strong knowledge of and experience applying marketing methodology
Knowledge of the Credit Union's products and services as well as rules and regulations, policies, and procedures
Requires ability to analyze results and create reports related to marketing promotions
Skilled in the following computer programs: Microsoft Office, InDesign, and Trello
Strong understanding of Illustrator and Photoshop
Must have excellent interpersonal and... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
