ESSENTIAL QUALIFICATIONS:
EDUCATION: Bachelors’ Degree in Communications, Marketing, Digital Marketing, e-commerce Advertising or another area of specialty required.
CREDENTIALS/LICENSURE: None
MINIMUM EXPERIENCE: Two years’ social media coordination experience preferred. One year experience in blogging, content marketing and analytics. Preferred experience in medical group practices, healthcare systems or other health related areas.
POSITION REQUIREMENTS (ABILITIES & SKILLS):
- Knowledge of digital marketing and social media technology.
- Maintains familiarity with IHA priorities in order to convey agreed upon message through digital and social media initiatives.
- Knowledge of schema and marketing principles and law related to position responsibilities.
- Demonstrated knowledge of current web technologies, with the ability to identify relevant emerging technologies and their potential uses is essential.
- Demonstrated project management ability is essential, with the ability to use web analysis tools to generate effective and timely ROI reports.
- Sufficient knowledge of mathematics to perform the job effectively.
- Proficient in operating a standard desktop and Windows-based computer system, including but not limited to, marketing software, Microsoft Word and Excel, intranet and computer navigation. Ability to use other software as required while performing the essential functions of the job.
- In-depth knowledge of Internet applications and social media platforms and their respective participants (Facebook for Business, Instagram, LinkedIn, Twitter, YouTube, Google My Business, Google Tag Manager, Google AdWords, etc.)
- A wide degree of innovativeness, creativity and latitude is expected. Passion for creating and consuming all types of digital content, including traditional websites, social platforms, blogs, podcasts, etc.
- Excellent communication skills in both written and verbal forms, including proper phone etiquette and traditional business writing. Ability to speak before groups of people, either in-person or virtually.
- Ability to provide suggestions to continually improve processes throughout IHA.
- Ability to work collaboratively in a team-oriented environment; displays courteous and friendly demeanor.
- Ability to work effectively with various levels of organizational members and diverse populations including IHA staff, providers, health plan representatives, community leaders, local media outlets, marketing/advertising vendors, patients, family members and guests. Ability to build social engagement communities.
- Ability to cross-train in other areas of practice in order to achieve smooth flow of all operations.
- Good organizational and time management skills to effectively juggle multiple priorities and time constraints.
- Ability to develop strategies to achieve organizational goals; understands organization’s strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
- Ability to exercise sound judgement and problem-solving skills.
- Ability to handle patient and organizational information in a confidential manner.
- Successful completion of IHA competency-based program within introductory and training period.
- Sufficient knowledge of medical terminology to perform responsibilities.
- Ability to work varying hours, days and work schedule depending upon the needs of the department and organization.
- Ability to travel to other office/practice sites and meeting and training locations.
MINIMUM PHYSICAL EXPECTATIONS:
- Physical activity that often requires keyboarding, filing and phone work.
- Physical activity that often
