Position Type: Full-Time
Work Environment: Hybrid (3 days in-office)
Location: Wackerly Branch, Midland, MI 48640, USA
Job Details
Are you experienced in crafting website content, email campaigns, and driving marketing initiatives? Are you passionate about boosting brand awareness? Members First Credit Union is seeking a Marketing Coordinator who thrives in a fast-paced environment, working independently while collaborating with a team. Bring your creativity to life in a welcoming environment that values teamwork and innovation. Apply today and join our vibrant culture!
We strive to create an atmosphere of belonging with no judgment, just opportunity. We are interconnected, and by embracing our true authentic selves, we are stronger. We will empower you to be the best version of yourself while helping you flourish in work and life. Come join us to help create thriving communities!
Position: Marketing Coordinator I
Employment Status: Non-Exempt
Reports to: Marketing Leader
Position Overview
The primary purpose of this position is to assist Members First Credit Union in delivering on its mission: To encourage a better tomorrow. To achieve this mission, the position must embody our brand promise: We believe in you. Our promise is to be trustworthy, caring, and enthusiastic to help you succeed. You will do this by living out our core values in every service contact with both internal and external members.
Essential Duties
- Develop, implement, track, and optimize marketing initiatives, both digital and traditional, to build brand awareness for the credit union.
- Develop and manage website content.
- Build and manage email campaigns and marketing automation for member journey mapping. Provide insights to relevant team members and suggest engagement improvements.
- This is a hybrid position requiring three days in-office.
Duties and Responsibilities
The following statements describe the general nature and level of work performed by this position. This is not an exhaustive list; other responsibilities may be assigned as needed.
- Support content creation, including writing, designing, and editing marketing materials, forms, and video content.
- Create social media content to promote brand awareness.
- Monitor social media accounts, promote products, engage with members, and respond to inquiries.
- Manage lobby TV screens and on-hold phone messages with Works24.
- Conduct marketing research as needed.
- Design print and digital content using Adobe Creative Suite and/or Canva.
- Capture authentic imagery for marketing materials and maintain a visual content library.
- Manage targeted product campaigns, including planning, writing, and design.
- Create and update website content, including rate changes.
- Develop content for the M1 Blog, engaging members and communities.
- Assist with youth program content development.
- Be a visible presence in the community by participating in outreach events.
- Complete additional projects as assigned.
Qualifications and Expectations
To succeed in this role, the individual must perform each essential duty effectively. The qualifications listed represent the skills required for success.
- Brand and culture advocate 100% of the time.
- Self-starter with strong organizational skills, ownership mentality, and ability to prioritize tasks.
- Enthusiastically engage in community events.
- Team-oriented but capable of working autonomously when needed.
- Strong collaboration, listening, and relationship-building skills.
- Proven project management abilities.
- Experienced in social media management.
- High level of written and verbal communication skills.
- Exceptional attention to detail.
- Comfortable with public presentations.
- Maintains professional image and credit union knowledge.
- Stays updated on website best practices, industry trends, and new technologies.
- Adaptable and open to change.
- Willingness to work nights and weekends as needed.
- Outgoing, creative thinker who collaborates well with all levels of the organization.
- Pursues professional development opportunities.
- Courtesy, tact, and diplomacy are essential for internal and external interactions.
Physical Requirements
- Ability to move or transport items up to 25 pounds.
- Ability to remain stationary for extended periods.
Work Environment
- Maintain a clean and orderly work area.
- Routinely sanitize workspaces, including teller stations, desks, and equipment.
- Protect confidentiality by securing workspaces when not in use.
Education and Experience
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum of two to three years of relevant professional experience.
- Proficient in Microsoft Word, Excel, Outlook, and Adobe Creative Suite/Canva.
- Ability to prioritize and manage multiple projects.
- Basic knowledge of HTML and website content management systems (CMS).
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).
