ASM Global
Job Title: Marketing Manager, The Dow Event Center
Department: Marketing
Reports To: General Manager
FLSA Status: Salaried Exempt
Summary
The Marketing Manager creates, manages and implements communications and marketing programs for The Dow Event Center, including event and venue marketing campaigns. The Marketing Manager works directly with facility partners including owners, promoters, corporate partners, hockey tenant and more to create, execute and maintain marketing functions to maximize effectiveness and achieve revenue goals. Full time, Salaried/Exempt position. Occasional local and national travel for meetings or conferences.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Manages marketing, advertising and communications programs to create local, regional and national awareness.
- Offers and explores expert advice and conducts market research to develop innovative advertising, public relations and social media while creating new avenues of revenue for the facility.
- Creates and supervises complete marketing plans for events, to include all available services: public relations, media planning/buying, traditional advertising, digital advertising, social media, promotional development, creating partnerships, non-profit opportunities, etc.
- Develops marketing materials and procedures to function as an in-house advertising/PR agency when possible, including event graphics, brochures, sales decks, presentations, ad copy, press releases, newsletters and other content and materials. Consults with outside agencies when needed.
- Creates and manages e-mail marketing, social media campaigns and website. Manages Marketing CMS/Database and all contacts.
- Develops, maintains, and provides analytics about the facility website, social media and e-mail marketing program.
- Monitors traditional and digital ad campaigns (digital, social, radio, TV, website, magazines, billboards and more).
- Provides post-event reports, analysis, and regular status reports on marketing programs.
- Coordinates promotions and special events with event promoters and facility personnel.
- Manages the public relations image (brand) of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
- Acts as facility spokesperson and liaison with the general public. Assists the General Manager with Crisis Management concerns and strategy.
- Handles social media and press-related duties during events.
- Assists with sales and implementation of sponsorship, private events and premium programs, including management, development, production, and distribution of promotional and collateral materials.
Supervisory Responsibilities
Manages marketing staff on a needed basis and any interns in the Marketing Department. Carries out supervisory responsibilities in accordance with ASM Global’s policies and applicable laws. Responsibilities include interviewing, hiring, and training interns; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
- Bachelor's degree or equivalent from four-year college in Marketing, Sales, Public Relations or Advertising preferred.
- Previous experience in Marketing, Public Relations, Advertising or related industry experience (i.e. venue marketing, advertising agency, media or sports team organization) required.
- Or equivalent combination of education and experience.
Skills and Abilities
- Demonstrate knowledge and experience in the principals and practices of public relations programs, advertising, marketing and sales techniques.
- Excellent written and verbal communication skills required.
- Creative designer and thinker.
- Detailed organization skills are essential. Should be able to organize and prioritize work to meet deadlines. Work effectively under pressure and/or stringent schedule and produce accurate results.
- Must be able to maintain an effective working relationship with clients, promotors, tours, employees, exhibitors, patrons, stakeholders and others encountered in the course of employment.
- Proficient in Microsoft Windows, Excel, Word and Outlook.
- Experience with design software such as Adobe Suite, Canva and PowerPoint.
- Knowledge of website analytics tools such as Google Analytics.
- Skillful in all aspects of social media, including paid campaigns and social media management software, such as Sprinklr.
- Basic understanding of demographics and media buying ability. Ability to analyze ROI with all aspects of media campaigns.
- E-mail marketing.
- Possess skills and experience in budget preparation and purchasing procedures.
- Ability to work flexible hours based on events, including daytime, evening, weekends and holidays as needed.
- Work independently while exercising judgment and initiative.
- Maintains, at all times, high standards, positive attitude, and professional appearance.
- Works within the guidelines set forth by ASM Global.
Certificates, Licenses, Registrations
No certifications are required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to move around the facility, to stand for long hours during events, and communicate with patrons and guests. This position may require work inside or outside of the building, as needed by events.
This description portrays in general terms the type and levels of work performed and is not intended to be all-inclusive or to represent specific duties of any one incumbent. The knowledge, skills, and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training.
NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities,
Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
