| Position Title: | Graphic Designer/Copywriter | |
| Location: | Big Rapids (Main Campus) | |
| Department: | 70600 - Publications | |
| Advertised Salary: | $58,000-$62,000 | |
| FLSA: | Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | Just Cause | |
| Summary of Position: | The Graphic Designer/Copywriter is responsible for layout, design and production of original marketing and advertising creative materials that create a consistent visual identity for Ferris State University marketing and branding strategies. These materials target both internal and external audiences, with an emphasis on external marketing projects for student recruitment, alumni relations, fundraising and general brand recognition. Other responsibilities include writing copy for advertising and marketing materials including, but not limited to: student recruitment and brand ads, brochures, newsletters, direct mail and webpages. | |
| Position Type: | Staff | |
| Required Education: | An associate degree in graphic design or related field | |
| Required Work Experience: | At least one year of professional work experience as a print designer and a strong professional design portfolio. | |
| Required Licenses and Certifications: | | |
| Physical Demands: | | |
| Additional Education/Experiences to be Considered: | Bachelor’s degree in graphic design, fine arts, advertising, marketing, public relations, or related field; dual proficiencies in graphic (print and interactive) AND writing, editing and proofreading copy for marketing/advertising initiatives for print, online and social media, and the ability to grasp how words and images can be used effectively to strengthen a piece and maximize its impact. Higher education experience is desirable. | |
| Essential Duties/Responsibilities: | Adaptable in designing small quick turnaround pieces, as well as more elaborate campaigns that have a series of interrelated materials.
Creates compelling visual design for both print and online and understands production of both mediums.
Knowledgeable about the principles and techniques of design, typography, illustration, photography, production, marketing, branding, writing, and editing.
Designs and implements work of high visual and conceptual quality that is appropriate to content and intended audience and exists within the framework of the university’s overall visual identity.
Prepares accurate and efficient design files to produce final electronic files for prepress and printing.
Prepares quote specifications for printers and maintains regular communication with them to ensure materials are printed correctly and timely to meet deadlines.
Adheres to agreed-upon project management plan, including delivery schedules and budgetary considerations. Communicates with project team in all stages of design.
Works with Multimedia Coordinator to select and manage digital assets through the online Photo Library. Makes recommendations/adaptable in designing small quick turnaround pieces, as well as more elaborate campaigns that have a series of interrelated materials.
Creates compelling visual design for both print and online and understands production of both mediums.
Knowledgeable about the principles and techniques of design, typography, illustration, photography, production, marketing, branding, writing, and editing.
Designs and implements work of high visual and conceptual quality that is appropriate to content and intended audience and exists within the framework of the university’s overall visual identity.
Prepares accurate and efficient design files to produce final electronic files for prepress and printing.
Prepares quote specifications for printers and maintains regular communication with them to ensure materials are printed correctly and timely to meet deadlines.
Adheres to agreed-upon project management plan, including delivery schedules and budgetary considerations. Communicates with project team in all stages of design.
Works with Multimedia Coordinator to select and manage digital assets through the online Photo Library. Makes recommendations for new photography based on anticipated needs of upcoming projects.
Stays current with print and web design, production, and technology skills.
Works independently and is self-directed in assisting University clients with graphic design requests.
Recommends new processes to help the creative team become more efficient.
Capable of creating compelling head
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