How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Job Summary
The College of Innovation & Technology Marketing Manager will lead all aspects of marketing and communications for CIT. Reporting to the Dean of CIT, you will propose, develop, implement, and evaluate marketing plans, along with create a budget and evaluate Return on investment. You will also develop stories to promote and showcase the achievements and initiatives within CIT. It is expected that you will create content for multiple delivery methods (print, video, digital marketing campaigns, social media, web and more) and develop communication strategies for different constituencies (current students, prospective students, parents, alumni, industry partners, government agencies, UM-Flint and more.). You will also seek to enhance and leverage the work of UM-Flint's Office of Marketing & Communications by working collaboratively with colleagues across the institution to amplify the work of CIT faculty, students, and staff which will help to further the value of the UM-Flint brand.
Why Work at U-M Flint?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.
Benefits include:
- Generous time off
- A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
- Many choices for comprehensive health insurance.
- Life insurance
- Long-term disability coverage
- Flexible spending accounts for healthcare and dependent care expenses.
Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier.
For tuition support information can be found at: https://www.umflint.edu/hr/ benefits/
Information about our vision, mission and values can be found at: https://www.umflint.edu/ chancellor/leadership-mission- vision/
University of Michigan-Flint - Plan for Diversity, Equity and Inclusion
The University of Michigan-Flint's DEI plan can be found at: https://www.umflint.edu/dei/.
The University of Michigan-Flint exhibits its commitment to diversity, equity, and inclusion through enacting fair practices, policies, and procedures particularly in support of the equitable participation of the historically underserved. UM-Flint recognizes the value of diversity in our efforts to provide equitable access and opportunities to all regardless of individual identities in support of a climate where everyone feels a sense of belonging, community, and agency.
Diversity is a core value at University of Michigan-Flint. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all students, staff, and faculty. The University of Michigan-Flint seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University, and to offer our students richly varied disciplines, perspectives, and ways of knowing and learning to become global citizens in a connected world.
Responsibilities*
- Propose, develop, implement, and evaluate marketing plans for CIT including budget development and Return on investment analysis.
- Evaluate and make improvements, using specific metrics, and setting Key Performance Indicators with regular reports to the Dean on progress, successes, and opportunities.
- Develop stories to promote and showcase the achievements and initiatives within CIT.
- Manage content creation for multiple delivery methods (print, graphic, video, social media, web, among others) and different constituencies.
- Oversee the production of promotional materials (print, video, social media, web and more), layout design, video templates, copy preparation and more.
- Develop communication strategies and identify marketing opportunities.
- Enhance and use the work of UM-Flint's Office of Marketing & Communications and cultivate brand awareness.
- Represent CIT at university functions, professional organizations, industry organizations, community, and related external events.
Required Qualifications*
- Bachelor's degree in Marketing, Communications, or a related field.
- Five or more years of experience in marketing and/or communications including experiences with digital marketing, online advertising, Return on investment analysis, budgeting
- Experience managing multiple content areas (print, graphic, video, social media, web, etc.) with record of successful marketing plan development.
- Knowledge of CRM software and email marketing tools.
- Knowledge of content development tools (Adobe Suite, Indesign, Wordpress and more).
- Awareness of different needs required of multiple constituencies and ability to collaborate with colleagues across the institution.
- Demonstrate the ability to communicate effectively in a culturally relevant manner with individuals and groups from diverse backgrounds.
Work Schedule
A hybrid work schedule (some days on campus and some days working remotely) is available for this position at this time. However, this is subject to change based on the tasks of the position and the needs of the department.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
