The Pond Guy's Marketing Team continues to grow and look for talent. We currently have 13 top-performers on our team, several who joined in the last 2 years. Not only do we grow together, but we also stay together. We have had 100% retention for 5 years! The key to that success is culture. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects.
Looking for positive growth opportunities? Well, we're looking for you. Apply today!
Job Description
With a strong focus in new customer acquisition and customer retention, this position is the key to future growth. This position will be responsible for planning, optimizing, implementing and analyzing paid and organic search engine marketing activities and will be on the forefront of new search technologies. The ideal candidate must possess a keen understanding of paid search. There is a family dynamic at TPG, Inc. that extends to the customer as we strive to give them the highest quality service possible.
Responsibilities
Here are some examples of work your day would include:
- Manage, grow and develop the digital marketing team
- Be a strategic member of the marketing team; working with the VP to develop and implement overall marketing strategies for DTC and B2B markets to increase customer acquisition, retention and profitability
- Oversee day-to-day activities including SEM, SEO, display advertising, social media and email marketing including campaign planning, implementation, budget management, performance review and optimization of campaigns
- Create, maintain, and implement digital marketing and editorial calendars
- Be an expert in paid search and stay abreast of new technologies in the search and overall digital space
- Collaborate with internal teams to create landing pages and optimize user experience for paid search campaigns
- Become a product expert within our market, understand the hot issues and new developments
- Collaborate cross-departmentally on new releases and product launches
- Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
- Collaborate with the ecommerce team to improve quality and traffic acquisition
- Staying current with new advances in search engine marketing, competitive landscape, keyword research and, overall digital space
- Collaborate with agencies and/or other vendors when required
Don't know about ponds? That's ok! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of TPG, Inc.'s proactive approach to pond management.
Skill Set
To be successful in this role, you need to have a certain amount of knowledge and skills:
- 3-5 years in a Digital Marketing Management role; leading and developing a team
- 5+ years of experience in overseeing and monitoring paid search campaigns and KPIs
- 2+ years in social media or digital execution
- Deep understanding of analytical tools, approaches and methodologies for customer acquisition (A/B testing, funnel analysis, email drip campaigns, etc)
- Fluency in paid search including Google Shopping/AdWords and Bing Ads
- Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
- Expert in Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
- Strong analytical skills with ability to drive meaningful actions from large data sets
- An organized individual with great attention to detail and focus on quality of results
- A self-motivated individual; a good team player
- Takes accountability and ownership of his/her own work
This position requires manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time.
This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating of campaign messaging, bidding strategies, creative testing and analytics. This person should continually add value to the organization beyond their day-to-day tasks.
Availability
You must be available to work between the hours of 7am and 6pm Monday – Friday with the occasional evening or Saturday for projects that must be done outside of normal business hours.
Compensation
This is a full-time salaried position. Benefits include:
- Blue Cross Blue Shield Healthcare
- Dental Insurance
- Vision Insurance
- Short-term Disability Insurance
- Long-term Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- Life Insurance
- Paid Time Off
- Holiday pay
- 401k with employer 4% match and year-end profit sharing
- Referral program with opportunities to earn $1,000 per referral
Company Overview
TPG, Inc. is a growing company with over 140 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be a group of passionate, knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction... guaranteed.
TPG, Inc. is not just a team, we're a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals together and feed on each other to grow. Becoming part of TPG, Inc. means more than getting a job it's a career move. We will give you the support you need to grow with us.
Company Divisions
TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.
Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com
The Pond Guy, Inc. – direct-to-consumer. thepondguy.com
The Pond Guy, Inc. – local services division. weknowponds.com
Reference: 550000_000_Digital Marketing Manager
