Our Marketing department is seeking an experienced, pro-active, hands-on Marketing Specialist able to grasp business trends and generate creative ideas to support the overall marketing efforts of Vector. The individual should be well-versed in specialized marketing concepts, principles and tactics that will deliver effective marketing programs to help the organization's growth and strengthen our brand.
Job Description
- Plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
- Collaborate with product lines and marketing to coordinate marketing programs and brand awareness initiatives
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, ads, etc.)
- Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Undertake and implement individual tasks of a marketing plan as assigned.
Key Qualifications
- Automotive industry experience preferred
- Technology industry experience
- Bachelor's degree in Marketing, Communications, or Business or equivalent with an affinity for technology
- Must have a minimum of five years marketing experience
- Excellent verbal and written communication skills
- Embedded software exposure or knowledge a plus
Preferred Qualifications:
- Excellent analytical skills
- Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
- Proficient computer skills, including Office 365, marketing software (Adobe Creative Suite) and applications (Web analytics, CRM, MS Teams)
- Experience with video production and editing using applications such as Adobe Premiere
- Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/social media and Google Ads) and market research methods
- Demonstrable experience with social media marketing campaigns that have generated measurable results
- Demonstrable experience in marketing data analytics and tools, including Power BI
