The Senior Manager Marketing strategy will lead our marketing strategy for HMGaming, creating and executing strategies that drive meaningful, daily relationships with the consumers. The ideal candidate will have strong leadership skills, a proven track record developing and leading multi-channel marketing plans, and a passion for obsessing the consumer - who they are, how they behave, what their needs are, and how we, as HMGaming, can best serve them! This role lives and breathes at the unique intersection of art and science - It's as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future. A test-and-learn approach will underscore all work, and always being the voice of the customer across all part of the HMGaming Business.
Why Join Us?
Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of Herman Miller Group means being a part of something larger than your work team, or even your brand. We create places where people love to be, places that reflect who they are, places that truly matter to people. And our success allows Herman Miller Group to support causes that align with our values, so we can help create a more equitable and sustainable future for all.
Inside the Job
Your day-to-day work will involve:
Lead a cross-functional team to execute the strategy consisting of retail marketing, product marketing, creative, and external agency partners to ensure quality of campaigns, creative assets, activations align to the marketing and brand strategy.
Organize an annual marketing strategy process that takes into consideration multi-channels, multiple regions, and multiple internal and external partners.
Own and develop the Global marketing vision and strategy for HMGaming focused on consumer engagement, acquisition, retention and reengagement.
Responsible for the defining the core marketing objectives and relevant KPIs that align back with business strategies.
Work closely with the Creative Director to apply the HMGaming Brand across all marketing touchpoints.
Work closely with the partnership team to align marketing strategy with partnership activations.
Performs additional responsibilities as requested to achieve business objectives
What You Bring
Needed skills and experience for this role include:
Bachelor's Degree in Marketing or related fields, or an equivalent combination of education and experience.
7+ years of marketing experience, preferably in multiple channels at a retail, entrepreneurial or digitally native business.
5+ years' experience developing and executing 360 creative marketing activations/campaigns.
Experience developing a brand & providing strategy recommendation
Experience working in the gaming industry and a passion for Play
Outstanding leadership skills to influence functional teams and large cross-functional projects.
Strong analytical skills and comfort leveraging art and science to inform plans and decision making.
Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions.
Works well in a highly collaborative environment.
Extremely organized and efficient, with strong attention to detail and the ability to work on multiple projects at once, meeting tight deadlines.
Strong interpersonal and communication skills.
Our values speak to our shared beliefs. They describe how we live our purpose through the way we lead, the way we see one another, and the way we approach our work.
We are difference-makers reflects our commitments to creating places that matter, to being a good neighbor in our communities, and to using business as a force for good.
We are all extraordinary is our statement about the worth of individuals and our commitment to help everyone reach their full potential.
We are better together demonstrates how challenging one another, making room for everyone, and working and winning as one makes us stronger.
Who We Hire
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.
MillerKnoll, Herman Miller's parent company, is a federal contractor and is subject to the requirements of Executive Order 14042. As such, we are requiring all of our U.S.-based employees to be fully vaccinated against COVID-19 by January 4, 2022.
Travel:Yes, 25 % of the Time
Primary Location:United States