Pollard Banknote Limited, one of the world’s leading full-service lottery vendors, is
currently looking for an iLottery Marketing Manager to manage the company’s iLottery
relationships and participate in business development activities. Pollard Banknote has
been a leading supplier for lottery tickets for over 25 years and serves over 60 lotteries
worldwide. The company is committed to ongoing improvements and innovation in
lottery technology. We are dedicated to producing the very best in quality and service to
our customers.
Description:
As iLottery Marketing Manager you will have overall responsibility for the company’s
iLottery relationships and act as the subject matter expert in the area of iLottery business
development with prospective customers. The position will report to the EVP Sales and
Customer Development.
Position Profile:
Five years progressive experience in working in multi-channel marketing and/or
retail with a strong e-commerce component. Gaming experience is preferable but not
necessary.
Bachelor’s degree in Marketing with emphasis on Internet and e-commerce
Experience in developing, executing and tracking digital promotions, including the use of
social media for communication and promotion.
Understanding of business and consumer data analytics -- the gathering and collection,
interpretation, and actionable recommendation.
Knowledge of and proficiency in the use of CRM (customer relationship management)
tools -- how to acquire, engage, retain and service consumers.
Experience in direct to consumer communication and messaging
Possesses a strong sales and marketing perspective
Collaborative, energetic, quick study, ability to communicate effectively with colleagues,
clients, consumers and outside vendor partners.
Strong presentation skills
Additional Responsibilities Include:
• Interact directly with customers
• Develop and drive new interactive initiatives -- games, promotions, prizing, etc.,
including but not limited to cross-promotion retail strategies
• Develop and execute retailer affiliate program in conjunction with needs of client
• Document customer complaints
• Communicate and coordinate with internal departments
• Adopt and promote the values of the company
• Monitor and report performance and quality control
• Weekly meetings with Department Manager
• Monitor relevant iLottery sites for negative and positive comments
Other Job Requirements:
• Advanced computer skills (experience with Word, Powerpoint, Excel, and
Outlook required)
• Excellent written and verbal communication skills
• Team player
• Ability to learn and relay new information quickly
• Ability to multitask effectively
• Ability to adapt to and navigate a fast paced work environment
