Job Details

You’re a copywriter who also understands how to analyze data. Not only can you write effective pay-per-click headlines and ad copy, you can use the data from industry-leading analytics technology to determine how well an ad is doing—and make adjustments to headlines, promotions or targeting strategies when necessary. Plus, you’re comfortable consulting with decision-makers of national companies.

Responsibilities:

• Headline writing and copywriting within the length limitations of Google AdWords, Adsense, Yahoo! and Microsoft adCenter
• Analyzing charts and information using Google Analytics
• Helping clients monitor for click fraud and trademark infringement
• Developing marketing strategies based on information supplied by clients, industry sources and colleagues

Requirements:

• Ability to meet deadlines and to write effective copy in a timely manner
• Excellent communication skills, both written and verbal
• Ability to interpret numbers and data with ease
• Strong ability to think strategically on behalf of clients based on demographics, competition and industry on a quarterly basis
• High-level proficiency in Microsoft Excel and the advanced functions of that software, up to and including the use of macros
• Strong presentation skills with a level of ease when asked to present to clients
• Ability to work independently as well as in groups
• Strong time management skills and ability to multi-task
• Top-notch project management and presentation skills