Overview
Element has an opportunity for a Marketing Manager that will lead the development of marketing and digital initiatives for the Aerospace & Defense business unit, while leveraging best practices to increase overall awareness, lead acquisition and ultimately new business.Most importantly, the Marketing Manager will provide monthly assessments and recommendations that will positively affect business unit results.
Responsibilities
Esablish relationshipswith the sales and business development organization, key technical experts and thought-leaders to produce high-quality and engaging content and webinars
Communication and planning forums, such as launch meetings with cross-functional stakeholders to ensure alignment and readiness of marketing calendar initiatives
Develop and Manager marketing strategies and corresponding KPI metricsannually , ensuring they are comprehensive, well rounded and aligned with key sales objectives
Develop budgetand key requirements to fulfill key marketing initiatives for the business unit, ensuring the budget is on target at the end of the year
Plan and Create marketing content, business collateral, and videos that are high quality, relevant, and engaging, are aligned to the strategic plans, and utilized efficiently across all appropriate media channels
Drive traffic to content assets by leveraging search, social media, business media/LinkedIn, publications, landing pages, advertising, events, etc.
Deliver a wholistic approach across all media channels (including Element.com and business advertising mediums), following the Element brand guidelines, templates and styles where appropriate
Provide event marketing support in the form of email invitations, website page creation, and specific campaign promotions targeted at increasing event registrations, along with post-show surveys, post event reports, and integration of leads into CRM system (DCRM)
Skills / Qualifications
Degree in Marketing
Five years of marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
Bachelors Degree in Marking/Communications Preferred
Excellent written and verbal communication skills
Strong project management skills with ability to work with internal team members and outside agencies
A consumer-centric, results-driven mindset
To apply please email greg.caruso@element.com
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Company Overview
We are Element, one of the fastest growing testing, inspection, certification and calibration businesses in the world.
We deliver critical services in Materials Testing, Product Qualification Testing, Certification, Device Calibration and Advisory Services to the Aerospace, Oil and Gas, Transportation, Industrials, Fire and Building product, Infrastructure and other leading sectors, where failure in service is simply not an option.
Everything we do helps our customers to build better products; get their products to market on time; save them time and money; and minimize the risk associated with product development and production.
Our mission is simple: to be the best testing partner in the world and together we strive towards a common vision of becoming the world's most trusted testing partner.
We have four values that we strive to live by every single day.
Safety - We keep our colleagues and visitors safe
Integrity - We act honestly and fairly to do the right thing
Excellence - We set new standards of excellence in everything we do
Partnership - We work together for the benefit of our customers
When combined with our mission and vision, the ethos this creates, enables Element to deliver one thing. CERTAINTY. We exist to help make certain that the materials and products we test, inspect, certify and calibrate for our customers are safe, quality, compliant and fit for purpose.
Diversity Statement
At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".
All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: race, colour, age, religion, gender, national origin, disability, and/or protected veteran status, or other characteristics in accordance with the applicable governing laws.
TIC Council Statement
Element is proud to be a full member of the Testing, Inspection & Certification Council (the "TIC Council"), an international association representing independent testing, inspection and certification companies.
Members of the TIC Council must implement and abide by the TIC Council Compliance Code. Element has therefore issued an overarching Code of Conduct which is supported by our Compliance Programme. A copy of the Code of Conduct and more information about our Compliance Programme can be found in theGovernance and Integrity (https://www.element.com/about-element/governance-and-integrity) section of www.element.com .
Job Locations US-MI-Warren
ID 2021-6998