Title: E-Commerce Cloud Specialist
Department: Digital Marketing
Location: TLC Headquarters
Reports To: Digital Marketing Director
Position Summary:
The Salesforce Marketing Cloud Specialist is fluent in email marketing, journey builder and landing pages specifically using Salesforce Marketing Cloud platform, and leverage their background in marketing to automatically drive engagement, re-engagement and even resurrect customers that have dropped off. The Marketing Cloud Specialist will be responsible for list segmentation, campaign Manage configurations within Salesforce Marketing Cloud and Salesforce, in collaboration with our Sales Cloud Admin to achieve the company’s marketing goals.
Position Duties and Responsibilities:
· Serve as the systems administrator for the Salesforce Marketing Cloud environment, including all configurations, users and user roles
· Proactively research and make recommendations regarding new features made available with each Salesforce Marketing Cloud release
· Manage configurations within Salesforce Marketing Cloud
· Champion compliance standards such as GDPR, CAN-SPAM, CASL and best practices around analysis and requirements
· Manage data feeds and integrations with Salesforce and other technology platforms
· Research integration issues and work closely with team members on operations and development
· Partner with the Marketing Cloud Email Specialist and provide technical guidance when building sophisticated customer marketing campaigns
· Help prepare data sets with appropriate rules for email journeys using Marketing Cloud Salesforce Connector or integrate data from other data sources
· Work with business team members to lead analyses of specifications for new development requests, including platform connections and marketing automations
· Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Marketing Cloud
· Partner with our Marketing Analytics and Data Science teams to create a campaign and promotion KPI report for performance and to guide future strategy
· Partner with internal technology and support teams to define a clear testing, monitoring and debug strategy to ensure optimal platform performance and connectivity with other technology platforms and applications
· Troubleshoot and support implemented email channel technology applications
Knowledge, Skills and Abilities:
• Expertise in SFMC Journey Builder, Email Studio, Content Builder and Advertising Studio
• Understanding of CRM concepts and email communications best practices
• AMP Script knowledge and expertise
• Basic knowledge of SQL queries API concepts
• Experience in supporting end-users, requirements and documentation
• Experience with list segmentation and working with large data sets
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets
• Out of the box thinking for solutions and ideas in the email channel
• Demonstrated project management skills
• Excellent communication skills, both verbal and written
• Understanding of standard G-Suite programs (Mail, Calendar, Meet)
EDUCATION AND EXPERIENCE:
· Bachelor’s Degree or equivalent work experience
· 3-5 years of relevant experience using SFMC
· Salesforce Marketing Cloud Administrator, Consultant and/or Developer Certification (preferred)
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
