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Job Description
Job Summary
As a digital marketing specialist, you'll focus on building, delivering and supporting digital marketing initiatives across channels. Responsibilities include: execute email marketing/automation, campaign development, email reporting and more.You'll work closely with marketing, customer experience, digital experience and information services to translate the corporate/marketing vision into the right message at the right time for the right audience. You are part strategist, part creative director, part technology leader, and part teacher.
Essential Functions
Manage and execute department and campaign emails, SMS & mobile push
Perform set-up/template creation, testing, and sending of emails
Set up and manage email reporting, monitor & analyze metrics
Establish Salesforce Marketing Cloud & email best practices
Examine and analyze current email tactics and recommend improvements based on analytics and trends
Create A/B tests, optimize based on performance
Deliver and support digital marketing solutions supporting corporate/marketing goals
Understand marketing processes and align technology solutions to optimize those processes across the business.
Preferred knowledge of Salesforce Marketing Cloud
Focus on creating deliverables based on go-to-market plans - emails, automations,, etc
Guide the day-to-day execution of marketing email campaigns
Communicate effectively across functional and agency team members to align plans, solve problems, and deliver results
Qualifications
Required Bachelor's Degree Bachelor's degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics, Data Science or equivalent
2 years of experience typically gained through skills/knowledge/abilities experience in a work environment with transferrable skills Required
HTML & AMP script experience preferred
Primary Location
SITE - Priority Health - 1241 E Beltline - Grand Rapids
Department Name
PH - Marketing Digital
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8AM - 5PM
Days Worked
5
Weekend Frequency
N/A
Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).
Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected
category. See more here (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) .
Who We Are
Spectrum Health is a nationally recognized not-for-profit health system, offering a full continuum of health services through our health plan, medical group and hospital group. As an integrated health system, we are able to work together across all facilities, employees and providers to create exceptional, consumer-focused interactions.
Spectrum Health is redefining what it takes to improve the health of our communities and introducing new and innovative ways for consumers to access high-quality, low-cost care so that they can connect with us for a lifetime of health.
We strive to provide one Spectrum Health experience: a consistent, high-quality, seamless health journey for consumers; no matter where, when or how they interact with us. The result is better health outcomes for the thousands of individuals, families and communities we serve.
We are the region's largest employer, with corporate offices located in Grand Rapids, Michigan. Spectrum Health Hospital Group and Spectrum Health Medical Group are consistently recognized for the exceptional care they provide. Priority Health is among the largest health system-sponsored health plans in the U.S. and offers extensive experience serving large and small employer groups, individuals, Medicare Advantage, Healthy Michigan Plan and Medicaid populations.
Since 2010, Spectrum Health has been listed five times among the 15 Top Health Systems in the U.S. by Truven Analytics™. Click here (https://www.spectrumhealth.org/about-us/quality-safety-and-patient-experience/awards) to see a complete list of our safety, quality and patient experience awards.