Job DescriptionThe Legal Marketing, Campaign Planning Manager is responsible for creating and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall Segment goals.
Focus areas include growing the digital sales motion by leading efforts across go-to-markets to fully integrate digital acquisition, online renewals, on-demand trials and digital onboarding into our campaign plans.
Responsibilities:
Serve as a "connector" and trusted partner across TR Marketing and the Legal business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
Understand customer personas and pain points to inform relevant, personalized campaigns
Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives
Create initiative-specific marketing briefs and plan overviews that drive business impact, and clearly allow other teams to mobilize and execute quickly.
Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Accountable for consistently monitoring performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business
This role will be active in creating and delivering high-value marketing plans, and will also lead a team of Campaign Planners supporting the overarching sub-segment goals.
Key Deliverables:
Set and deliver digital campaign engagement goals that will drive brand, product and pain point awareness
Delivery of effective marketing funnel, from marketing qualified lead to closed sale based upon goals
Delivery of financial targets for the segment
Deliver sales growth through high lead generation rates and digital sales
Ensure customer voice is driving marketing actions
Skills and Experience:
6+ years in marketing planning and campaign strategy
BA/BS required; MBA preferred
Strategic understanding of key martech tools that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)
Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes
Entrepreneurial 'can do' approach with an adaptable, change-oriented mindset
Highly analytical approach
Experience in a matrixed and agile environment preferred
Experience leveraging customer insights to drive strategy
Strong organizational and project management skills
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Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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LocationsToronto-Ontario-Canada;Ann Arbor-Michigan-United States of America;Carrollton-Texas-United States of America;Eagan-Minnesota-United States of America