We're looking to add an experienced Marketing Director to our team! As the Marketing Director, you will collaborate with other leaders to create and drive the marketing strategy of each brand under Convivial Brands.
Who We Are:
It all started 35 years ago with just one brand - Design Design - which strived to create connections with people by sharing friendship, love, and memories with friends and family via greeting cards. Since then, we've expanded, launched additional brands, and challenged limits. Convivial Brands is now made up of five brands - Design Design, Verdant Graphics, Style Life, The High Five GR, and Tableau. At Convivial Brands, everything we do revolves around Making Life Better - which includes creating opportunities, products, and a culture that strives to do just that. The physical products we make help people celebrate and enhance life, sometimes in small, quaint ways, and other times in big statements. From celebrating a wedding to giving a small gift of appreciation, each brand produces an end product that intends to make life friendly, lively, and jovial - ergo making life Convivial. This is achieved through operating within our Core Values of being trustworthy, pursuing excellence, and exemplifying a team first mindset. Those three values are what guides our day-to-day operations and ensures we are moving in the right direction the right way. As our brands continue to expand and grow, we're looking to add new team members who can not just maintain our culture, but can add value and help us continually improve. Our goal is to transform work from an obligation to passion!
The Position:
- Strategizes with the VP of Marketing to execute the vision of the organization from a marketing standpoint.
- Understands all areas within marketing, including B2B digital and traditional marketing needs, D2C digital and traditional marketing needs, Social Media platforms, and traditional print marketing.
- Maintains an understanding of the "brand" and how to create a community surrounding a brand purpose internally and externally.
- Maintains in-depth knowledge in building social media platforms for multiple businesses simultaneously.
- Forges and sustains effective partnerships with all departments to create a company-centric approach to enhance marketing effectiveness.
- Sets, manages, and executes overall marketing team budget.
- Effectively utilizes available resources and understands when to utilize internal versus external resources.
- Creates a system to effectively measure results, metrics, and communicate direction to increase reach, sales success, and brand awareness.
- Acts as the "organization champion" within the marketing team, increasing buy-in, morale, and productivity within the marketing department.
- Acts as a strategist to determine the organization's direction from a marketing perspective, while keeping the big picture in mind.
- Understands sales needs, clients needs, and customer needs and uses that knowledge bring client visions to life through expert storytelling and grow revenue.
- Acts as liaison between the client and the department.
- Finds innovative and best solutions to market Convivial Brands' products, services, and mission via digital and traditional marketing.
- Ensures all campaigns for each client supports the global marketing strategy per brand.
- Develops and implements goals per department, troubleshooting and removing roadblocks.
- Band management - determines and executes the best target consumer for each brand; drives the ideation, creation, and audits of marketing needs of each brand; develops, tweaks, and executes core brand messaging; creates brand awareness and brand continuity and builds a community around the brands through marketing efforts; and builds sustainable processes to increase efficiency and effectiveness for each brand.
- Digital marketing - creates and implements SEO strategies, brand awareness strategies, and organic reach strategies to increase visibility; advocates to drive cost-effective and results-oriented strategies to grow the organization's digital media presence and create and online community; reviews and builds KPIs and drives results; leads content development efforts; maintains up to date knowledge to remain a major resource in the ever-changing world of digital marketing; and partners with key leaders to understand each brand's needs.
- Traditional marketing - reviews KPIs and drives results; creates traditional marketing campaigns to drive sales through outbound sales efforts such as prospecting, mailers, etc.; coordinates the creative and art direction of photoshoots to create more impactful imagery, yield greater content usability across platforms, and enhance the brand perception; review, adjust, and execute catalog process to improve efficiency; work with Verdant Graphics to create solutions for sales; and parter with kep leaders to understand each brand's needs.
- Performs market research and data analysis.
- Leads, manages, and holds the marketing team accountable. Builds and grows effective internal teams. Supports, encourages, coaches, and maintains accountability to ensure success for the team members and for the organization.
What's in it for you?
- You'll be joining a growing team where you'll drive the strategic growth of the department and the entire organization. There will be opportunities to challenge yourself and opportunities for growth and development.
- We offer competitive pay and benefits! We have 8 company-paid holidays, a generous Paid Time Off Bank (PTO), and our benefits are robust and affordable. Full-time employees currently get health insurance, dental, vision, company-paid life insurance (1 times your annual salary) and company-paid short-term and long-term disability. We also offer extras like critical illness, accident coverage, legal coverage, identitiy protection, and pet insurance! And let's not forget the employee discounts that we offer on each of our brands' products/services - Design Design, Style Life, Verdant Graphics, Tableau, and The High Five Grand Rapids.
Convivial Brands Diversity & Inclusion Statement:
Convivial Brands is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. Our people are our most valuable asset. our employees' individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent - and the way they invest their unique identities in their work - are a significant part of our culture, our reputation, and our achievements. We embrace and encourage our team members' differences in age, colore, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristices that make our team members unique. Convivial Brands' diversity initiatives apply to all parts of the employment experience, including but not limited to our practices and policies on recruitment and selection; compensation and benefits; professional development and training; promotions; social and recreational programs; layoffs and separations; and the ongoing development of a work environment built on the premise of gender and diversity equity. We are proud to be an equal opportunity employer.
