Candidates to be based near an AWS office location including (Arlington, Atlanta, Austin, Ballston, Boston, Chicago, Cupertino, Dallas, Denver, Detroit, East Palo Alto, Herndon, Houston, Irvine, Minneapolis, New York City, Pittsburgh, Portland, San Diego, San Francisco, Seattle, Washington D.C., Tempe, Sunnyvale, Santa Monica)
AWS Training and Certification is passionate about revolutionizing the way people advance their cloud skills and careers. We are looking for a talented and experienced Product Marketing Manager to develop impactful marketing plans and deliver product launches and innovative programs. The product marketer will facilitate awareness and adoption of our training offerings designed exclusively for our Amazon Web Services Partner Network (APN) partners which include independent software vendors (ISV), global system integrators (GSIs), and consulting and technology partners for both commercial and public sector companies.
In this role, you will use insights to create compelling messaging, positioning, launch plans, and campaigns working jointly on strategies to drive adoption of digital and classroom course, AWS Certifications, Accreditations, and related programs among our APN partners globally. You will work closely with other stakeholders to develop and execute joint-marketing plans, lead the launch of new courses, and work to drive ongoing adoption, leveraging a growing understanding of the APN partner ecosystem.
This role requires the ability to capture and utilize partner insights, analyze messaging and campaign effectiveness and business results, modify programs based on conclusions, and clearly articulate results to stakeholders. The ideal candidate must have superior communication skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic. You are passionate about technology and training, and helping articulate complex technical concepts in simple terms that make sense to partners and their customers. You also have a track record of success in developing co-marketing strategies, running email or social marketing campaigns, and nurture programs, and a strong background in audience targeting and segmentation. The right candidate is extremely data-driven and comfortable with planning and executing on various stages of marketing programs; demonstrated experience working effectively in a fast-paced, high-pressure entrepreneurial environment with a strong desire to roll up your sleeves; and proven experience managing priorities and working effectively across a number of internal stakeholders.
Responsibilities
* Develop a deep understanding of the AWS Training and Certification business, our audiences, and our APN partner training offerings
* Craft and execute compelling strategic marketing plans tied to long-term business goals, immediate program objectives, and aligned with priorities.
* Own the development of all value propositions, core content, marketing, and go-to-market strategies for APN partner training products and programs.
* Work with subject matter experts to distill key benefits into marketing messages.
* Craft compelling audience-specific messages and tools (e.g., web content, videos, customer success stories, whitepapers, presentations, etc.)
* Act as primarily product marketing contact for APN Partner Training, including regular participation in team calls, in-person meetings, and planning sessions as it relates to strategy and messaging.
* Trial and scale creative mechanisms for attracting a wide range of audiences and to use training offerings to help APN partner individuals and partner organizations grow in their capability, confidence, and credibility in the AWS Cloud.
* Forecast, track, and report marketing program and campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune marketing activities to maximize conversion and improve value propositions.
* Use data and testing to optimize and improve content and targeting for Training and Certification marketing programs and campaigns.
* Work effectively across AWS with groups such as Product Management, Program Leadership, APN Marketing, Field Marketing, and others to achieve business goals.
* Manage multiple priorities as an independent, self-starter with excellent time management within a rapidly evolving business.
Basic Qualifications
* 7+ years' professional experience in marketing digital or high-technology companies/products through and with a partner ecosystem or channel
* 3+ years' demonstrated track record creating compelling messaging, positioning, and marketing content and launch and adoption marketing plans with a strong digital marketing focus.
* 3+ years' experience working with industry tools and analytics packages including email, social, web analytics, CRM, business intelligence, and marketing automation platforms. Experience working with industry CRM/Marketing tools (e.g. Salesforce, Marketo, Eloqua, Pardot, etc) and online analytics packages (e.g. Adobe Analytics, Google Analytics, Tableau).
* 5+ years' demonstrating a bias for action for developing awesome and effective marketing assets (e.g., website, videos, success stories, blogs, presentations, event content, etc.)
* 3+ years' experience writing and presenting business and marketing strategies to senior leadership.
* Demonstrated ability in launching and growing innovative technology products.
* Bachelor's degree in marketing, business, technology, communications, education, economics, or relevant field of study.
Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age
