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The Senior Publisher is a seasoned publishing professional who drives the development of new business opportunities through acquisitions activity and the growth in quality and financial performance of the journals they manage. This requires exemplary knowledge of their portfolio, the market, opportunities and challenges. The Senior Publisher is responsible for the overall management of a list of journals to include financial oversight, managing the editor/society relationship, and strategic development.
A Senior Publisher has strong financial analysis and financial modeling skills; is experienced in the management and execution of major projects with strong problem solving skills; has excellent organizational and planning skills; and is a model communicator, collaborator, negotiator, and presenter.
Location: This position can be located in Philadelphia, New York, or Baltimore as preferred, but remote can be considered for highly qualified candidate
ESSENTIAL DUTIES AND RESPONSIBILITIES
Business and Product Development:
Lead and Manage new product or new partnership proposals (ie. New society journals, society affiliations, supplements, proprietary journals)
Develop strategy for successful journal renewals
Develop new products for print and e-growth (including new journals, e-newsletters, commercial e-mails, videos, podcasts, forums, webcasts and virtual conferences, etc.) based on strategic priorities, industry experience, idea generation, site technology capabilities, staff resources, and site and marketplace research
Develop strategic priorities based on industry/competitive analysis, idea generation, and site and marketplace research
Expand into new or ancillary markets based on pharma & product pipelines, changes in market conditions and supported by CI
Coordinate and evaluate financial profile for ROI/profitability
Develop and enhance web initiatives around existing and unique print & online content, including the Electronic Journal Platform (eJP)
Maintain and enhance the value proposition to subscribers/visitors to print and online content and other web sites, i.e. job board and other ancillary sites, in order to increase subscriptions and website traffic, member registrations, repeat visits and profitability
Transform and reposition appropriate print products to online
Collaborate with marketing & sales to drive website traffic
Collaborate with advertising sales teams to create content types for enhanced revenue opportunities
Competition:
Keep abreast of industry developments, becomes an expert with respect to the competition (editorial, advertising, key players, affiliations), and project future trends in print, online and mobile product delivery
Remain knowledgeable about and trends in website design and functionality
Collaborate with Ad Sales to define, document and develop new advertising products and sponsorship opportunities
Collaborate to obtain customer research and feedback regarding usage and member/visitor behavior
Conduct competitive analysis and monitor emerging market trends to identify areas for differentiation and improvement
Gather and/or contract for, analyze and report on market and customer research to effectively translate requirements into product features
Collaborate with marketing to develop product messaging and positioning, prepare and implement strategic plans, collaborate on product launch materials, and provide post-launch support
Financial:
Ensure Revenue & Margin goals for all products are met or exceeded
Negotiate sound editor, society, and sponsorship contracts (new and renewal), including preparing and analyzing financial data
Review overall portfolio and proactively adjust product plan to improve/achieve performance (Cost containment & reallocation of resources as needed)
Collaborate w/ e-strategy, Ad Sales, PSG and Marketing to achieve financial results
Prepare/analyze financial data for pub reports
Evaluate all products, feature sets and mediums for best possible financial performance/pruning when necessary
Editorial:
Set editorial direction based on market opportunities and potential for growth
Evaluate and monitor performance for EIC or other Editorial support
Timely manuscript delivery--circ growth
Development of new journal features
CI--market needs--ratio print/online material
Impact Factor
Manage editorial office (contract knowledge/cost control)
Contract negotiation and budget setting
Succession Planning EIC
Collaborate on supplement opportunities
Plan, execute, and implement changes (design, electronic, format) based on CI
Identify and exploit online/print and mobile ad opportunities
Communications:
Building relationships with key society contracts for potential partnerships
Prepare Annual Publisher Reports or more frequent as define in publishing agreement
Develop Strategy Plan annually
Develop publishing direction for proprietary titles based on market opportunities
Continually evaluate lists for opportunities related to electronic migration, new affiliations, market expansions, termination decisions, format & frequency changes
Provide reports on product updates and visitor/member activities to Executive Team as directed
Communicate with ad sales force on product features and benefits, site metrics, product messaging, demos, trainings, etc.
Effectively manage internal/external editorial resources and relationships to ensure operational efficiency
Collaborate with the Product Development Team to identify applicable technical functionality to incorporate into existing or newly developed products
Timely submission of trip reports
Monthly journal/society updates through the Monthly Operating Report (MOR)
Society:
Effectively manage current society relationships
Financial--problem solving
Quality--strategy
Contract renewal
Fulfill contract obligations
Identify key decisions makers within the society
Participate in society meetings
Prepare required reports-- publishing, financial, circulation, usage statistics (web & app), impact factor
Evaluate and respond to RFPs
Evaluate potential society affiliation models for best revenue opportunities for proprietary products i.e. online only compulsory receipt; selection of content
Evaluate existing society profitability according to guidelines and recommend renewal or pruning.
Education: BA/BS degree preferr