Does this Describe YOU?
- Bachelor’s degree in marketing, communication and media or other marketing field required.
- Minimum of five (5) years of progressive experience in marketing, communications, advertising, public relations, or a related field in a midsize organization.
- Minimum of three (3) years of leadership experience supervising, developing, and leading teams.
- Non-profit experience preferred.
- Must be creative, self-motivated, and detail-oriented, with strong analytical, organizational, interpersonal, and written/verbal communication skills.
- Demonstrated experience developing, implementing, and evaluating comprehensive marketing, public relations, outreach, and public awareness strategies that effectively communicate the organization's mission, programs, and services to diverse audiences.
- Experience with planning and implementing marketing, community engagement, and outreach initiatives that increase visibility, referrals, enrollment, service utilization, and community awareness.
- Demonstrated experience developing and maintaining strategic partnerships with community organizations, schools, businesses, healthcare providers, government agencies, funders, and other stakeholders.
- Strong written and verbal communication, editing, proofreading, and relationship-building skills, with the ability to effectively represent the agency and collaborate with community partners and stakeholders.
- Experience utilizing market research, demographic data, community needs assessments, and performance metrics to identify opportunities for growth and evaluate marketing and outreach effectiveness.
- Strong project management skills with the ability to manage multiple priorities, partnerships, initiatives, events, campaigns, and deadlines simultaneously.
- In-depth knowledge and experience with social media platforms and digital engagement strategies, including Facebook, LinkedIn, YouTube, Instagram, and emerging platforms.
- Demonstrated experience in digital, traditional, and social media advertising, media buying, video production, website management, search engine optimization (SEO), and analytics.
- Demonstrated experience in printing and production processes, including print specifications, file preparation, color management, and vendor coordination.
- Experience creating, executing, and maintaining strategic marketing plans, communication plans, content strategies, and editorial calendars.
- Expertise and proficient knowledge of software to be used in the development of print and digital marketing and communications materials, e-mail marketing, website management and analytics, social media, and data collection including:
- Adobe Creative Cloud software, including InDesign, Illustrator, Photoshop and Premiere Pro
- Content management systems, such as Squarespace
- E-mail marketing systems, such as Constant Contact
- Office365 applications
- Canva
- SharePoint and PowerBI
- Social media scheduling and data collection software, such as Sprout Social
- Google Analytics
- Selected candidates for this position must possess a sensitivity to the diversity of the Agency’s service population including (but not limited to) differences of culture, race, religion, gender, sexual orientation, and socioeconomic characteristics.
- Special abilities and skills necessary to perform the required tasks and that best meet the needs of the agency also will be considered. There may be some standards above that may be waived when compensating specifications or circumstances exist.
