At BOSS in Iron Mountain, Michigan we pride ourselves on being the leading manufacturer in the snow and ice management market. Our plant in Iron Mountain stands out because it's a place for people to learn and thrive. We enjoy coming to work because our plant is a place where we see our products move from a blank piece of sheet metal to completed BOSS product. We take pride in our teamwork, collaboration and the culture we create. All our locations build the intricate network of implements and machinery that contributes to The Toro Company. We contribute to building communities, cities, and the world.
We invite you to apply and join a team of highly skilled, and highly passionate people.
DUTIES & RESPONSIBILITIES:
* Coordinate, design, create content for BOSS digital properties primarily ShopBOSS (and future e-com platforms), OMS and bossplow.com utilizing Sitecore-content management system, InRiver-product information management system, Hubspot- marketing automation tool, Sprinklr- social media content management system and other marketing content tools.
* Collaborate with marketing, sales, engineering, and technical service to provide accurate and relevant information to the customer segments- B2B and B2C.
* Support organization and management of BOSS whole goods and parts content and media.
* Manage all changes and updates using BOSS supported content management tools.
* Coordinate all web activities with internal IS staff and outside agencies, as required.
* Meet with BOSS' cross functional product team including marketing, engineering, technical service and sales to identify product updates, additions, and removals, including appropriate photography, copy, navigational elements, etc.
* Provide strategy recommendations for growing B2B and B2C sales utilizing ShopBOSS, OMS and bossplow.com.
* Individual and Cultural Development
* Develop expertise and understanding of web tools utilized by BOSS
* Develop knowledge and understanding in Graphic Design and Photo Editing tools utilized by BOSS
* Develop knowledge and understanding of how best to deploy various graphic file formats (.tif, .jpg, .pdf) as it relates to BOSS electronic media deliverables
* Support company financial, strategic and operational goals
* Monitor and coordinate responses to external communication directed to BOSS' digital profiles.
* Develop and coordinate system of opening and responding to all incoming customer inquiries in a timely fashion.
* Maintain a system for fulfilling common requests for information (i.e. literature, product information, etc.)
* Partner with external vendors and other BOSS groups, where necessary, to fulfill requests for information regarding BOSS products (new and old).
JOB DIMENSIONS:
Works with:
* Marketing Managers and Specialists
* Internet Services and Support Team
* Web Program Developer(s)
* Web Analytics Specialist(s)
* Product Managers
* BOSS and Enterprise Project teams
* External vendors, suppliers contractors and consultants Corporate Communications
SPECIFICATIONS:
Position requires the level of education normally acquired through the completion of a bachelor's degree and moderate work experience focused on managing web content in a fast-paced Marketing Communications environment. Strong organizational, communication and proofreading skills are absolutely required. Modest knowledge of HTML, graphics editing & design programs, and spreadsheet/database experience is also extremely important.
Web site/content management:
* Familiarity with BOSS web site and wib CMS tools (Sitecore, SharePoint, etc.)
* Writing and editing experience - particularly in the on-line environment (vs. print).
* Working knowledge of web-ready file types, such as .gif, .jpg. etc.
* Ability to quality-check and resize images
* Ability to solve problems, make decisions and formulate responses in fast-paced environment
* Works independently with minimal supervision; customer service orientation.
E-mail & Social Media Management
* Ability to create email templates and implement email campaigns.
Prior experience with "WYSIWYG" email programs, not mandatory but nice to have.
* Familiarity with Social Media platforms and tools
(e.g. Twitter, Instagram, LinkedIn, YouTube, etc.)
* Familiarity with HTML pages / basic HTML elements
* Keen understanding of the importance of timely responses to customer issues and requests
Other Software Skills & Experience
* Familiarity with Microsoft Office Suite (i.e. Word, Excel, PowerPoint, etc.)
* Familiarity with SAP,
* Base level knowledge of Graphic Design software (i.e. Adobe Creative Suite, InDesign, Illustrator, etc.)
* Base level knowledge of Photo Editing software (i.e. Adobe PhotoShop, etc.)
