Be a part of One Team One Mission!
Would you like to be part of an organization that believes in being passionate about what you do?
Do you want the ability to be involved in the community you work in and spending time involved with numerous charitable organizations?
Join the CFCU family where we put our members and team members first.
Our Total Rewards package includes medical, dental, and vision with a generous time-off package, matching 401 (k), and paid time off to do volunteer work.
About Us
Our organization started in 1951 when the principal employer of Plymouth, Daisy Air Rifle Company, formed the Daisy Employees Federal Credit Union. We have grown to locations in Plymouth, Canton, Novi, Northville, Livonia, Westland, Wixom, Gaylord, Atlanta, Hillman, and Lewiston, Michigan.
Compensation starts at $64,000 per year.
A Day in the Life:
The Product Manager/Cards is responsible for managing the credit union’s card program, including products, related programs, and services, to meet strategic goals and initiatives. These goals include member satisfaction, quality growth, and maximizing net revenue within these programs.
Essential Functions and Responsibilities:
The minimum requirement for any team member of our company is to work collaboratively and cooperatively with others, with a commitment to a workplace of dignity and respect, in compliance with Equal Employment Opportunity standards and regulations. We also require, as a minimum standard, that all team members have the ability to accept direction and constructive criticism from supervisors and managers.
- Responsible for the development, execution, and evaluation of the annual card program marketing plan.
- Utilize analytics to segment and target members via lifestyle and other segmentation strategies to maximize card acquisition and usage across all portfolios.
- Manage production processes for all card marketing campaigns; including design, print, & deployment.
- Ensure campaigns and tactics meet program deadlines, and support developed strategies and annual KPIs.
- Develop strategies for marketing, promotion and incentives of credit card products and related programs and is accountable for results.
- Conduct cost/benefit analysis for annual campaigns. Track, analyze and report results; including recommendations for improvement, if needed.
- Lead the Card Services Committee, a cross departmental team that monitors the success of the card programs and reviews industry information and analytics to help build a strong card program.
- Attend quarterly meetings with vendors to evaluate card performance and growth opportunities.
- Attend quarterly meetings with Executive Team to review KPI analytics.
- Monitor the competitive landscape to recommend new program or product opportunities.
- Monitor, measure and report results of campaigns and promotions. Adjust strategies as needed.
- Ensure compliance with federal and state regulations as well as credit union guidelines for the products and services offered by the credit union. Collaborate with compliance experts to determine the needed changes, and lead necessary implementation efforts to meet requirements.
- Perform other duties as directed by leadership.
Qualifications Required:
- High school diploma or equivalent.
- 3 years of experience in product marketing.
Qualifications Preferred:
- Bachelor’s degree in a relevant field.
- Experience in card program marketing.
- Proven experience demonstrating strategic thinking, strong organizational skills, and the ability to meet deadlines.
- Experience with data analytics.
- Proficiency using Excel, Word, PowerPoint, and Access.
Core Competencies:
- Member-focused: Championing our service philosophies to all internal & external members.
- Productive: Achieving excellence with attention to detail.
- Proactive: Taking initiative and ownership.
- Analytical: Using critical-thinking and problem-solving skills.
- Organized: Efficiently managing time and other resources.
- Communicative: Accurately expressing oneself verbally and in writing.
- Supportive: Being approachable, respectful, and team-oriented.
- Teachable: Embracing continuous improvement.
- Confidential: Maintaining a high level of confidentiality.
- Compliant: Respecting regulations, policies, and procedures.
- Computer proficient: Adept at using computers.
Working Conditions:
This position works in-office and remotely. Work requires an appropriate work environment in the home. In-office working conditions are normal. Lighting, temperature, audio, and work space are all sufficient. Work requires the ability to constantly operate a computer and the ability to read, type, and communicate.
Disclaimer/Intent and Function of Job Descriptions:
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. Because the nature of positions and job functions can change over time, this job description is not designed to contain or be interpreted as a comprehensive inventory of all essential functions, duties, responsibilities and qualifications required of employees assigned to this job. Job duties may be changed or modified in the Credit Union’s discretion. The Credit Union will keep employees updated on key functions, duties, and requirements of their position by communications from the Credit Union and by updating the job description from time to time. Any employee with questions about the nature of their job duties is encouraged to consult with his or her supervisor.
Equal Employment Opportunity Policy:
Community Financial Credit Union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.
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