Oneupweb is looking for an internet-savvy, paid media project manager to join our team. The ideal candidate will have a strong ability to think strategically, analyze data and provide recommendations for growth. You must be comfortable consulting with decision-makers of businesses both large and small, and be comfortable consistently working with members of our content/SEO, development, design and account teams to ensure client goals are being met.
Responsibilities
- Write engaging ads within the length limitations of Google AdWords, Facebook, Bing Ads, LinkedIn and Twitter
- Developing marketing strategies based on information supplied by clients, industry sources and colleagues
- Responsible for budget allocation and planning
- Understand and manage creative campaigns to improve ad performance and CTRs
- Work with Designers and/or Developers to provide recommendations to optimize landing pages for optimum quality scores
- Ensure tracking is in place to monitor campaigns
- Analyzing data using Google Analytics
Requirements
- Ability to meet deadlines and to write effective copy in a timely manner
- Excellent communication skills, both written and verbal
- Analytical, data-driven with a strong background in problem solving strongly preferred
- Strong ability to think strategically on behalf of clients based on demographics, competition and industry on a monthly and quarterly basis
- High-level proficiency in Microsoft Excel and the advanced functions within it, up to and including the use of macros, conditional formatting and pivot tables
- Ability to work independently as well as in groups
- Strong time management skills and ability to multi-task
- Top-notch project management and presentation skills
- Google AdWords & Analytics Certification preferred
This position offers a competitive salary and benefits along with an amazing opportunity for those who have a passion for our industry. We offer a rewarding and casual, yet professional, work environment in The Village at Grand Traverse Commons - Traverse City, Michigan. If interested, please submit your resumé and cover letter to jobs@oneupweb.com and visit our website at www.oneupweb.com to learn more about our business and culture.
