The Strategist will report to the VP, Strategy Director. S/he will provide support to multiple brands to apply category, brand and consumer insights for the development of strong marketing and communication strategy. He/She will work with cross functional teams, as follows:
- With the Account teams, to provide strategic support and guidance that informs our daily work
- With Analytics teams, to leverage data insights and strengthen our strategic recommendations
- With Creative teams to guide and inspire more relevant, engaging creative
- With clients to help guide them to achieve strategic and successful programs
- With other cross-functional partners, both inside and outside of the organization, to collaborate on moving the brand/program forward
S/he will have the ability to see the brand through the eyes of the consumer, understanding their wants and needs and identifying smart and innovative marketing opportunities through data analysis and primary and secondary research. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations.
Requirements:
- Understand business challenges; identify strategic marketing needs and opportunities and guide communications development
- Synthesize qualitative and quantitative data from all available sources to provide strategic implications, audience insights, consumer personas, Points-of-View, etc.
- Develop inspirational and engaging Creative Briefs and Briefings
- Collaborate with clients and partner agencies on key projects and initiatives; Attend client meetings and represent strategy at internal meetings with cross-functional teams
- Identify research needs and recommend appropriate methodology based on objectives
- Conduct/support communication audits and competitive assessments to identify opportunities
- Monitor cultural and social trends, their impact on consumers attitudes, behavior and perception; Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
- Explore and identify new avenues for communicating effectively and imaginatively to the consumer
- Conduct ad hoc research; answer business questions; write thoughtful and supported Points-of-View on questions.
- Professional/client-ready, engaging deck-writing/storytelling and strong presentation skills
Required Skills:
Education and Experience:
- Bachelor’s degree or greater
- 3+ years’ experience in strategy or planning role in an agency, with direct/CLM/CRM and digital marketing experience a plus
- Direct client experience/interaction is necessary
- Familiarity or experience with socialmedia a plus
- Familiarity with digital marketing, content strategy, website analytics and support a plus
- Resourceful, self-starter with strong problem solving skills and ‘we’ll figure it out’ attitude
- Ability to work independently and lead projects through to completion
- Ability to see the big picture but also develop detail-oriented strategically driven tactics
- A good storyteller with experience writing thought-provoking and inspiring creative briefs and POVs
- Ability to challenge status-quo thinking and champion innovative thinking to push the work forward, but also work collaboratively and effectively within a cross-functional team
- Experience managing qualitative and quantitative research projects a plus
- Solid familiarity with qualitative and quantitative research, both in design/planning and analysis
- Resourceful and extensive experience mining secondary sources for insights
- Strong analytical skills
- Curious, independent thinker driven to find new ways of engaging with consumers
- Well-organized and capable of handling multiple projects simultaneously
- Strong presentation skills
AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.
MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.
We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):
- Ideas power everything
- We’re Better Together
- We’ll figure it out
- Complexity can be managed
- It only counts if we deliver
- Technology is magic
MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
NO THIRD PARTY RESUMES ACCEPTED.
MRM//McCann is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM//McCann participates in e-Verify.
If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
- a) Dedicated Fax - 917-661-6310
- b) Dedicated E-mail – Careers@mwgdetroit.com
- c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009
- d) Dedicated Phone – 248-203-8000
NOTE: Disability accommodation requests only.
