As a Senior Content Strategist, you’ll set the direction for a great experience that provides engaging and useful content to our brands’ customers. You’ll do so by mastering a spectrum of content strategy tactics: product leadership and editorial planning, interface copy and UX content needs, content management systems and structured content, asset management and content systems, as well as taxonomies and information architecture.
If your background is in writing, editing, or managing digital content and assets, that’s good. If you have experience creating strategies and prototype content for applications and web interfaces, that’s great. And if you’re conversant in structured content and asset storage, that’s even better.
We know there is no content problem that can’t be solved through workshopping and collaboration.
The ideal candidate will be a holistic thinker who thrives when working with others. He or she will also have the ambition to learn what he or she doesn’t already know.
We are hiring for two roles. One will primarily focus on web content strategy, one will focus on asset management.
Primary Responsibilities:
Plan and manage an annual refresh of web content.
- Develop content vision and core strategy.
- Lead editorial planning.
- Regularly evaluate and improve site structures.
- Evaluate analytics and customer insights to identify content opportunities.
- Identify and manage assets for annual refresh.
Define how customers successfully navigate through the web experience.
- Work within brand voice and tone guidelines.
- Manage and coordinate brand digital editorial guidelines.
- Develop standards for useful error messages, calls to action, headlines, and notifications.
- Understand the customer experience and how to best support the customer.
Design content systems and how to build them for people.
- Provide vision of how to evolve content management systems to better support customer, content and business strategies.
- Comfortable with the following:
- Content modeling
- Information architecture and taxonomies
- Authoring experiences
- Content process and governance
- Search engines and findability
Other Responsibilities:
- Perform content discovery and analysis. This may include content audits, inventories, competitive analyses, and other tactics.
- Be an advocate for clarity and lead others in the use of plain language.
- Contribute to thought leadership and help evolve our content strategy team culture.
Education, Experience, and Skills:
- Have a Bachelor’s or Master’s degree, with five-to-seven years of relevant professional experience.
- Prepare a portfolio of sample deliverables or case studies.
- Be willing to roll up your sleeves. You should know the best strategic approach and then help us and our clients get it done.
- Be passionate about digital content.
- Possess empathy for customers and an understand how customer experience methodologies such as journey maps and personas improve their experience.
- Understand how search engine optimization, analytics, user experience, information architecture, and user interface design complement content strategy.
- Be a collaborator and leader. Successful candidates will demonstrate how they can work with a variety of people and lead them toward better results.
AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.
MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.
We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):
- Ideas power everything
- We’re Better Together
- We’ll figure it out
- Complexity can be managed
- It only counts if we deliver
- Technology is magic
MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
NO THIRD PARTY RESUMES ACCEPTED.
MRM//McCann is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM//McCann participates in e-Verify.
If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
- a) Dedicated Fax - 917-661-6310
- b) Dedicated E-mail – Careers@mwgdetroit.com
- c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009
- d) Dedicated Phone – 248-203-8000
NOTE: Disability accommodation requests only.
