The Pacifica Product/Brand Manager will be responsible for the brand/product planning and management for the Pacifica vehicle line. This is a highly strategic, fast paced, and visible position that is expected to lead cross functional teams comprised of Engineering, Design, Research, Marketing, Public Relations, Finance, Sales and Procurement to define and develop the product and its features. The candidate will define the competitive landscape, understand specific competitor attributes, and define customer data such as demographics and purchase/rejection reasons. These insights will then translate to a product vision including a product plan, positioning, commercial parameters, and a go to market plan. In addition, establishing the nameplate’s content will require a detailed understanding of market trends and FCA showroom dynamics. The candidate must demonstrate the ability to use analytical data to identify opportunities, and make recommendations to deliver positive sales results. The role will require entrepreneurial mindset with creative thinking and strong: product, sales, marketing, presentation and communication skills, often at executive levels.
The Product/Brand team anticipates the future and influences the strategic direction of automotive products. Forward-thinking product visions are based on a complex understanding of an ever changing marketplace, research, and analytics. The underlining key to every vehicle is to understand the core motivations of our customers – What needs motivate their purchase? What do they think of the brand and its products? What do they think of the competition?
Team members are expected to establish effective working relationships, founded on trust and transparency, with our internal and external partners. Sound judgment, excellent communication skills and the ability to drive decisions through consensus and influence change are a must.
Basic Qualifications:
•Bachelor’s degree
•5 years of experience in one or more of the following: Product Planning, Brand Management, Product/Marketing Strategy or Engineering roles demonstrating leadership and ability to work in a team orientated environment
•Passion for the automotive market; automotive product knowledge
•Comfortable mining and analyzing data to identify market trends to make recommendations on improving sales, share, and profit targets
•Able to multi-task and prioritize work load
•Able to lead multiple cross functional teams (who don’t directly report)
•Strong communication skills and the ability to work in a complex organization
•Able to effectively communicate a product vision through verbal and visual story telling using high level presentations
•Highly proficient in Microsoft Office, especially PowerPoint and Excel
Preferred Qualifications:
•MBA or Master’s degree in Marketing, Finance, Engineering/Engineering Management
•Experience in OEM product management or product marketing
•Experience making recommendations based on competitive intelligence or data
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
