Digital Marketing Specialist (Remote Work Opportunity)
As a Digital Marketing Specialist at Morley, you will work closely with our Marketing and Sales teams to help further our B2B digital presence on a national scale.
You'll have the ability to influence marketing strategy, brand awareness, and the overall client journey from prospect through valued client. For each assignment, you will guide the marketing process from initial market research collection through all phases of the marketing process, i.e., targeting, positioning, content development, communication mix, and sales support.
If you are a data-driven marketer and love the challenge of creating highly effective marketing campaigns, don't miss out on this exciting opportunity!
Have questions before you submit your application? Live chat with a Morley recruiter on our website during business hours.
Please note: Remote work is available for candidates outside of the Saginaw, Michigan, area.
Digital Marketing Specialist Responsibilities
What you'll do:
- Work closely with the Marketing Director, CMO and Director of Marketing Strategy to define overall initiatives.
- Assist the National Sales Manager and sales team in meeting their objectives by providing appropriate tools, materials, and presentations, and by supporting lead generation efforts.
- Evaluate, develop, implement and manage marketing efforts across the entire client journey.
- Produce valuable content for our online presence, including website, landing pages, social media and other.
- Participate in the development of branding and corporate identity initiatives.
- Conduct client, brand and product research initiatives.
- Communicate marketing plans to internal stakeholders.
- Monitor campaign progress and provide performance reports.
- Maintain continuous awareness of competitive environment and B2B client/prospect trends.
Digital Marketing Specialist Qualifications
You'll need:
- Proven track record of success in previous marketing roles.
- Experience with:
- Marketing disciplines such as account-based marketing, inbound marketing, social media marketing and content marketing.
- Tools such as marketing automation and CMR systems.
- Strong copywriting and communication skills (including web writing and SEO).
- Analytic and creative thinking skills.
- High competency in project and stakeholder management.
- To be a confident, driven and dynamic leader.
Nice to have:
- BSc/BA in business administration, marketing or relevant field.
Digital Marketing Specialist Benefits
We offer:
- Excellent medical, dental, vision and life insurance
- Paid vacation and holidays
- 401(k) with percentage matched by Morley
- Ongoing training and career development opportunities
- Free on-site workout facility and fitness classes
- Fun work environment – event/sport/concert tickets, luncheons, wear jeans to work every day!
About Morley
Morley is a family-owned and -operated company, wowing customers with our Gold Standard® service since 1863! We've helped millions of people nationwide get back on the road when their cars break down, answer important health insurance questions, plan their dream vacations, find the perfect vehicle to purchase and more! We have over 2,500 talented and diverse associates in our offices throughout the United States.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, orientation, age, marital status, veteran status or disability status.