Auto req ID: 141046BR
Job Description
The Field Marketing Senior Analyst will support the Great Lakes Region team in the execution of local marketing initiatives in top retail and prestige partners such as the Detroit Tigers and Michigan State University. The Marketing Senior Analyst will be responsible for the communication and execution of marketing programs in assigned markets and accounts. The person will also manage day-to-day communication with select brand teams, such as Lipton, to include brand asset and fund planning. This role will also be responsible for implementing strategic brand planning leveraging share reporting and provide post program analysis detail
* Support the execution of national brand programs at a regional level
* Assist in the development of marketing programs leveraging regional sports properties
* Manage the creative process and execution of marketing programs in select key accounts
* Manage communication with select brand partners
* Provide local consumer and trade insights to assist in the creation of region wide brand programming
* Leverage the marketing toolkit to help drive the brand marketing agenda in the assigned markets.
* Optimize resource allocation including Point of Sale (POS), coupons, permanent merchandising, and other marketing tool kits
* Build, communicate, and activate regional playbooks to support priority brand
* Lead region Marketing post-program score carding of priority programming and Big Bet innovation launches against success metrics
Qualifications/Requirements
Education & Experience:
* BA required
* 4+ years marketing or sales experience
* Experience in Consumer Packaged Goods and/or supporting CPG organizations a plus
Skills:
* Strong Communication & Influencing: Can effectively communicate (verbal and written), collaborate and influence stakeholders across all levels in an open and honest way that quickly builds trust and respect.
* Thorough: High attention to detail and focus on driving processes through successful execution.
* Motivated: Self-motivated, high energy individual that can easily function in a high demand, performance-driven environment.
* Intellectual curiosity: Awareness of emerging trends and competitive activity in the marketplace.
* Cultural sensitivity: Understand cultural and social differences in key markets
* Comfort in ambiguity: Adaptability in less-structured environments (able to "jump in" and contribute even when facts are not yet 100% clear); ability to quickly figure out solutions to complex issues.
* Tenacity: Persistent and resilient in the pursuit of objectives, can shift gears easily, is willing to take on new challenges and works to resolve issues.
* Technical skills: Strong knowledge of Microsoft Excel and PowerPoint
Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, , orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
