Tracking Code
000000006412
Job Description
Sr Product Marketing Specialist Architectural Solutions
Why people choose to work with us:
Formulate and lead projects with substantial impact
A variety of project types interacting with all areas of the organization
What you will be doing:
Creation and execution of push/pull marketing tactics
Competitive Research and knowledge repository updates
Drive Product Development initiatives from fuzzy front end all the way through launch and post-launch support
Analyze sales data and internal financials to set group priorities and pitch projects to management
Support sales organization with product knowledge and project support
Who you are:
You are a constant learner who never feels as if you know all you need
Love a variety of work types and can perform well in both group and individual settings
Often convince groups of people to take action
Have a sense of ownership over your work and pride yourself on its quality
Responsible for achieving the marketing objectives for designated products/programs. Marketing objectives may relate to lifecycle management or new product development from concept phase to market introduction. Assists product manager in developing strategies for product plans. Is a member of all project teams with relation to product/program development or lifecycle management. Maintains liaison with field sales, dealers, customers and plant operations staff. Provides leadership and coaching to other specialists and interns.
STRATEGY DEVELOPMENT
* Assists in creating marketing strategies and plans for the commercialization and/or lifecycle management of assigned product(s)/program(s).
* By analyzing data and marketing input providing relevant input to business decision making process on assigned product(s)/programs(s).
PRODUCT MANAGEMENT/MARKETING
* Formulates plans with regard to product/program improvement, modification and culling for assigned product(s)/program(s). This includes product features, pricing, promotion and training.
* Analyzes customer needs, competitive information and sales trends to assist in decision making regarding product features and functions.
* Represents and makes marketing decisions when working closely with other disciplines (engineering, manufacturing, sales, training, marketing services, marketing communications, product development, industrial design) in new product development and lifecycle management.
* Investigates market opportunities for new products or programs.
FIELD SUPPORT
* Participates in and/or makes presentations to visiting groups for designated product(s)/program(s).
* Maintains close liaison with field sales, dealers and customers as part of continuing marketing support and analysis program.
* Trains sales staff on product features and benefits.
ADMINISTRATIVE MANAGEMENT
Provides leadership and professional guidance to marketing specialists, assistant marketing specialists and interns.
Required Skills
* Excellent written and oral communications skills
* Solid presentation skills with varied audiences
* Thorough understanding of Steelcase processes, including marketing, sales, promotion, advertising and planning
* Financial and analytical skills that enable the analysis of P&L and pricing strategy issues
* Leadership experience on cross-functional projects of moderate complexity
* Ability to manage complex project budgets
Required Experience
* Bachelors degree required, preferably in marketing or business administration with specialty in marketing
* Three to five years experience as marketing specialist or the equivalent
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.
Steelcase offers a comprehensive salary and benefits package, including profit sharing.
To learn more about our company, and our family of brands including Steelcase , Coalesse , Designtex , PolyVision and Turnstone , please visit our website at Job Location
Grand Rapids, Michigan, United States
Position Type
Full-Time/Regular
EOE M/F/Disabled/Vet
Employer's Job# 000000006412
Please visit job URL for more information about this opening and to view EOE statement..
