Job Summary
NetApp is seeking a Director of Influence Marketing to take us to the next level of social success. We recognize that we must engage where our audiences are and meet them on their terms in a way that is authentic and relevant. The ideal candidate has deep empathy and connection with these audiences and a willingness to be bold and innovative to address this changing landscape.
A critical and key role for NetApp, the Director of Influence Marketing will lead NetApp s social media strategy to increase engagement and grow brand awareness across all social channels. You must be a strategic and analytical social media expert with a proven track record of performance-driving results. You understand what it takes to create and promote engaging content, you are a pro at thoughtfully integrating social media into larger business objectives, and you thrive on evolving social strategy based on what the data tells you. You will lead a passionate team of direct reports as well as drive global cross functional partnerships to continuously evolve a social media strategy that grows NetApp s brand, reach, audience and ultimately, increase conversion.
- Drive social channels, owning the social strategy and execution end-to-end, including listening mechanisms that need to be put in place, the content plan to engage audiences through all these channels, as well as the appropriate measurement of social media impact.
- Own and guide a community plan that targets and engages key influencers, leverages the strength of advocates to scale NetApp solutions discussions, and expands opportunity through social listening tools.
- Works with key NetApp influencers to establish a content plan that ensures alignment with our messaging, campaigns, and events activity.
- Act as a social media advocate across the company, ensuring social is strategically factored into partnerships, events, campaigns, and field/partner channels.
- Lead the analysis of NetApp s qualitative and quantitative social data review target audience performance and strategize new targeting tactics, recommend content optimizations across the marketing organization.
- Direct a team who execute daily postings across channels, as well as collaborate across functions to curate content and engage with all community conversation.
- Stay on top of and report on all developments in the social landscape. Have a POV on how to best incorporate them into our current strategy across when relevant.
- Extensive social media marketing experience, cross-functional coordination, strong business acumen, and the ability to lead and influence key stakeholders.
- Strong analytical/problem solving skills, demonstrated success in driving complex strategies and projects, strong communication skills (verbal and written), proven project management skills and be a motivated self-starter.
- This person must be a builder : someone who understands what it means to build engines that can scale worldwide and enjoys taking on the challenges that come with that.
- Lead, coach, and mentor the Influence Marketing Team
Job Requirements
A minimum of 15+ years of experience is required.
- 6+ years experience with all major social channels with a track-record of successful use and high growth that drove business results.
- Previous experience managing & motivating direct reports, with demonstrable expertise in setting team vision and strategy
- Deep knowledge of all aspects of the social media space: platforms, vendors, measurement, content creation, media, and technology
- Proven track record in delivering measured results through planning, managing, executing social media initiatives
- Highly motivated, results-driven strategic thinker, who has strong leadership and business fundamentals
- Must demonstrate very strong understanding of integrated marketing and communications.
- Excellent communication and presentation skills
- Experience in creating and implementing communications and campaign strategies nationally and/or internationally and have solid results to demonstrate those skills
- Proven ability to successfully deal with strategic, highly complex issues, problems, and challenges.
- Able to collaborate across groups and influence broad strategic initiatives
- Able to skillfully interact with and influence with executives and senior managers.
Education
Education and Experience;
- BA/BS degree required in Marketing, Communications, Journalism or related field
A minimum of 15+ years of experience is required.
Equal Opportunity Employer Minorities/Women/Vets/Disabled.
Employer's Job# 441663400
Please visit job URL for more information about this opening and to view EOE statement.
