Job Details

Summary:

The Digital Marketing Analyst will seek to grow the TWO MEN AND A TRUCK® system by supporting development of new lead generating marketing efforts, campaign analysis, and providing comprehensive reports interpreting data to drive future tactics. 

Duties/Essential Job Functions:

• Perform tasks assigned to develop and deploy marketing projects

• Monitor, score, and report on marketing campaign performance related to Marketing Innovation team projects

• Create scalable, innovative approaches to extracting, managing, and analyzing data

• Maximize franchise usage of vendor(s) and understanding of tools available through vendor(s)

• Utilize dashboards to build reports on franchise performance in support of the Franchise Marketing Specialists

• Analyze and report program performance through Google Analytics; provide recommendations and results for improvement and new programs

• Perform market and other research tasks as needed to vet new vendors, programs or campaigns

• Look for opportunities to improve efficiencies or user experience for internal programs and dashboards

• Coordinate enhancements, such as new creative, with internal marketing teams and vendors

• Contribute data-driven content regularly to system extranet and training guides

• Support collaboration with both frontline marketers and corporate leadership to both accurately forecast and craft the right strategies, campaigns, and tests to run