Lincoln Communications Launch Coordinator - 20576BR
DESCRIPTION/RESPONSIBILITIES:
The Lincoln Communications Launch Coordinator is a key contributor to the Lincoln Marketing Communications product launch efforts. The coordinator assists in the development and management of the group’s communications launch workplans, aiding in the development/tracking of key brand metrics (ie: favorable opinion, consideration, media share of voice, etc.) and ensures the Lincoln Communciations and Agency teams’ readiness for new product introduction.
* Lead Driven to Given and Lincoln brochure programs; including coordinating with outside suppliers and vendors.
* Assist in the development and management of Communications launch activities, including: setting timelines, planning cross-functional work sessions and maintaining workplans for upcoming launch vehicles.
* Coordinate with the respective Consumer Marketing Nameplate Managers to develop and monitor key launch metrics.
* Aid the Marketing Communications Managers in developing tactics to achieve key launch objectives and provide reporting tools to the Lincoln Communications Manager.
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