Job Title: Regional Communications & Marketing Director Area of Interest: Communications & Media Relations
Marketing
Job Description:
As an employee at the American Red Cross, you could be on the frontlines making a positive impact on our community. You could provide yourservices directly to the American public or support to the people whodo. Both roles help further the mission of the Red Cross. Join ournon-profit organization, where your heart and mind go to work!
We are currently seeking a Regional Communications & Marketing Director for our Michigan Region. This position will be based in our Detroit, MI Chapter.
Job Summary:
This position is a critical component of the American Red Cross regional team and infrastructure. It is responsible for carrying out the communications and marketing functions in local markets to drive results. It works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services and supports revenue generation across all parts or the organization. Reporting to the Regional Chief Executive Officer, this position works in close collaboration with divisional field marketing, local fundraising, disaster cycle, SAF, Biomedical services, Health and Safety and volunteer management staff to provide communication and marketing support.
Responsibilities:
1. Strategy:Implements a strategic plan that is aligned with broader corporate communication and marketing priorities that supports service delivery and revenue generation efforts across all lines of service. Working with Field Marketing Divisional leader, creates and develops strategies for promoting and selling PHSS products or services and increasing enrollment in PHSS classes. Advises Field Marketing on local and regional opportunities to enhance sales of PHSS products, services and increase enrollment.
2. Public Affairs: Acts as on-the–record spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross through media visibility, interview coaching and preparation, etc. Leads andsupports all Disaster Public Affairs activities for the region throughthe entire disaster cycle. Ensures that duty is delegated toappropriately trained staff or volunteers. Supports Disaster PublicAffairs efforts across the division, and potentially, on the nationallevel. May be required to deploy to support disaster responseoperations outside their region or may be tasked to help with publicaffairs volunteer training and development across the division.
3. Media Relations: Develops and implements a social media strategy for the region that reflects the priorities of the region and is aligned with the corporate social media strategy. Maintains positive relationships with members of the media across the region and works with executives and other staff to manage media efforts and relationships across multiple media markets in a region. Participates in the distribution and preparation of press materials. Produces relevant local content for regional web and social platforms.
4. Internal Communications: Supports executive level internal and external communication initiatives.
5. Marketing Content: Utilizing Brand Central and the Field Marketing Team, develops brand and creative content to support a variety of activities and advertising material used in external publications and media placements. Secures in-kind PSA placements with Field Marketing. In partnership with the Field Marketing Group, coordinates resources necessary for the delivery of online and direct mail/direct response programs (CDRP).
6. Management: Develops and sets individual and departmental team performance goals and manages/drives change. Manages and leads assigned staff and volunteers. Supervises and delegates responsibilities to staff and volunteers.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities and duties required.
Competencies:Customer FocusedStrong Interpersonal CommunicationStrong Written and Oral CommunicationsDealing with Ambiguity/learning on the FlyMotivating Others/InfluencingPriority SettingProblem Solving
Essential Functions/Physical Requirements:
Dependingon work assignment, may require ordinary ambulatory skills sufficientto visit other locations; or the ability to stand, walk and manipulate(lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, han... For full info follow application link.
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.