Job Details

The Digital Marketing Manager brings the Merrell brand to life across a complete digital footprint. This energetic person will own the Merrell brand's presence within social channels, the content hub within Merrell.com and partner with company eCommerce teams to excite Merrell consumers around the world.  Based in Rockford, MI, the Merrell Marketing team is a creative and provocative group of individuals who love engaging people with the outdoors.  From performance activities like hiking and trail running to lifestyle activities like exploring the local farmer's market, this team is building and living the Merrell brand.

• Innovate and inspire brand evolution and technology advances that connect the consumer with their brand.
• Lead and own digital content strategy for Merrell.com and set the direction for global sites to follow. 
• Develop the strategy that drives traffic to Merrell.com. In partnership with eCommerce teams, help acquire, nurture, convert, and then keep online customers.
• Lead the brand presence of Merrell through global social platforms, email, blogs, events, etc.  Set the guidelines for how local social channels are executed.
• Stay up to date with digital marketing trends and potential new channels and strategies, including updates to social media marketing.
• Lead brand content providers to develop engaging and salient content that excites our consumer audience.
• Manage  the contribution of social media and public relations team.
• Develop and implement the digital content strategy for the brand and ensure its alignment and support of the seasonal brand campaign and product initiatives.
• Collaborate with other Marketing team members to maintain a consistent brand voice and message across all programs.
• Develop and manage digital marketing campaigns and lead the non branded search component of the marketing plan.
• Responsible for planning and budget control for digital marketing resources.
   
   

  Wolverine Worldwide is an equal opportunity/affirmative action employer.