GENERAL SUMMARY
Michigan Lottery and Pollard Banknote are seeking an experienced Marketing Coordinator to join our digital marketing team. Working with the Lottery’s digital marketing staff, the Marketing Coordinator will be responsible for coordinating activities to support the execution of Michigan Lottery’s digital marketing programs.
Join a fun team that is at the forefront of the United States internet gaming market!
RESPONSIBILITIES
? Coordinate internal and external vendor activities for programs supporting the Lottery’s digital
marketing initiatives including ecommerce, website, mobile app, mobile website, loyalty program
and promotions
? Write and review copy in a manner consistent with brand voice
? Collaborate with cross-functional teams to plan digital program concepts, channel mix, design and
measures of success
? Maintain documentation as it relates to each project and/or program
? Collaborate directly with internal and external stakeholders to generate all creative assets and
content for each digital marketing program
? Coordinate the review loop and change control process for all deliverables associated with digital
marketing programs
? Work to continuously improve program performance to reach defined goals
? Remain current on digital marketing best practices by continually researching trends and
technologies
QUALIFICATIONS
? BA/BS degree in Marketing or a related field is preferred
? Experience in digital marketing
? Knowledge and understanding of SEO best practices is prefered but not required
? 2+ Years’ project management experience
? Knowledge of content creation and product development
? Excellent written skills
? Strong analytical, problem solving and communication skills
? Ability to work independently and collaboratively with cross-functional teams
? Preferred knowledge in web media design and technology
? Excellent organization and multitasking ability
