The Marketing Programs Manager is primarily responsible for lead/demand generation via development and implementation of targeted marketing programs aimed at acquisition of new customers and up-selling of existing customers. The Marketing Program Manager's responsibilities include planning, executing and measuring programs, and provide detailed reporting of each program. The techniques include, but are not limited to Webinars, direct mail, e-mail campaigns, social media and conferences/events. The Marketing Programs Manager will work with sales and the product team to manage specific programs to support new business acquisition.
Job Responsibilities:
• Determine standards for evaluating and controlling performance of marketing campaigns -- including analyzing campaign performance and determining subsequent campaign strategies based on analysis of campaign data.
• Pre- and post-Webinar support including coordinating with all speakers regarding Webinar and presentation content, coordinate dry-runs to ensure successful live broadcast.
• Procuring lists and determining which are best and negotiating with list vendors.
• Develop and execute lead generation programs that support sales strategies and targets.
• Draft copy language for campaigns, collaterals, customer success stories and other customer facing communications and work with graphics to produce marketing materials for use by sales.
• Plan and execute events such as conferences, trade shows and special events with customers, prospects and industry influencers.
• Ensure all programs and campaigns are in alignment with marketing strategy and sales goals and objectives.
• Track and report on marketing programs and lead development on a monthly, quarterly, annual, and as needed basis.
• Managing the marketing component of the company's CRM usage and work closely with sales operations to ensure that marketing leads are properly assigned and follow-up by sales.
Professional and Technical Competencies:
• Excellent communication skills both verbal and written, including creative writing, copywriting, editing, and proofing.
• Strong CRM tools experience.
• MS Office proficiency required.
• Strong organizational, prioritization, multitasking and project management skills, including excellent follow-through.
Behavioral Competencies:
• Customer Focus - Dedicated to meeting and exceeding customer expectations; in this case the primary customer is the company's sales organization, however individual may also be working with clients for case studies and webinars.
• Drive for Results - Demonstrates desire for achieving or surpassing objectives; shows passion for improving delivery of services with a commitment to continuous improvement.
• Creativity and Innovation - Ability to generate novel and valuable ideas to develop new or improved processes, methods and deliverables.
• Teamwork and Collaboration - Ability to work cooperatively with others to accomplish IDV's objectives.
• Adaptability/Open to Change - Can respond to change with a positive attitude and willingness to learn new ways to accomplish objectives.
• Good Judgment - Is comfortable with making decisions authoritatively and wisely, after adequately contemplating various available courses.
Education Requirements:
Bachelor's degree in related field; preferred degree in business administration, communications, or marketing.
Experience:
At least 3 - 5 years experience in marketing, direct marketing or demand generation strongly preferred. B2B marketing experience for a technology/software company is helpful.
NOTE: This is intended to describe the general content of and qualifications for the job. It is not intended as an exhaustive statement of all functions, duties, or desired qualifications.
IDV Solutions is a data visualization software company that helps organizations discover opportunity, identify risk, and take action. By repeatedly solving key problems for customers in the Global 2000 and government, IDV Solutions and its products have earned a reputation for innovation, speed, and the highest quality user experience. To learn more about the position and IDV Solutions, visit us online at www.idvsolutions.com/careers/
IDV Solutions, LLC is an Equal Opportunity Employer
